Search Engine Reputation Management (SERM)

SERM
Search engine reputation management

Search Engine Reputation Management (SERM) refers to the influencing and management of the online reputation of a brand or an individual.

We help create a positive image of a company or brand by influencing branded search engine results and removing negative content and fake reviews from adversaries and competitors.

*Netpeak Agency does not work with political actors, unregistered pharmaceutical products or food supplements, gambling websites, or other products or services that can lead to moral or financial damage as well as products that can be harmful to your health.

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Online reputation management involves:

Eliminating negative results and fake reviews of competitors from the search engine results page.

Creating positive content to rank well for branded search.

Creating a positive image of a product or brand for new companies.

Building a positive HR brand to attract the right employees.

SERM by Netpeak involves:

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Branded search results evaluation

perform keyword research and use keyword variations to evaluate branded search;
localized search results (search results in different regions may vary substantially);
evaluate the tone of voice for every query and region;
screen the search results and tone of voice indices.

Building a SERM strategy

work with external marketplaces: promote positive and neutral customer reviews, remove and push down negative search results;
regular monitoring of the overall public impression of a company online to react in a timely manner and provide recommendations to deal with negative reviews;
dealing with customer loyalty: creating triggers and methods to get positive feedback for your company or brand to rank highly in search results.

SERM strategies and reporting

creating a company account on review websites and forums relevant to your industry where people can discuss your product/service;
сreating a Google My Business account and ongoing management of customer interactions;
creating an About Us page and providing a technical document for website optimization;
getting your positive reviews and posts to the top of Google searches;
review website monitoring, removing the comments that violate their rules;
blog posts on Wikipedia and other authoritative resources;
regular reporting on search query changes, including the local one.

MarTech solutions by Netpeak group

Serpstat is a multifunctional SEO platform able to conduct competitor and website analysis, and track your site's ranking, backlinks, and content quality.

Serpstat enables businesses to perform keyword research for web pages, both new and existing. It can also detect critical errors that impact search rankings and provide detailed instructions on how to fix these. Serpstat enables you to perform a vast array of tasks that are part of the SEO team's workflows.

serpstat.com

Ringostat is an innovative platform that provides end-to-end analytics, call tracking, and a virtual PBX all-in-one single system.

Ringostat can integrate sales and marketing efforts; with its single interface, you can track ROI, conversions, and calls. Its key features include end-to-end analytics, call tracking, callback, virtual PBX, Analytical Assistant, Sales Manager, and an inbuilt smartphone in a browser. Ringostat is also listed as a Google Analytics Certified Partner.

ringostat.com

Netpeak Software includes desktop tools for SEO specialists and webmasters.

Netpeak Spider is a tool that enables you to perform regular SEO audits, quick error detections, system analysis, and web scraping.
Netpeak Checker is a useful tool for scraping search results and aggregating data from top SEO resources. It allows you to analyze and compare multiple websites.

netpeaksoftware.com