Despite the Competition: How Liro’s ASO Grew Impressions by 131% and Downloads by 38%

Having to rely on a narrow list of relevant search terms and conversion-oriented keywords in a niche that’s highly competitive makes it challenging for an app to climb to the top of the app store search results. The RadASO team with first-hand experience has prepared case studies and actionable tips on attracting organic traffic and securing the top positions in the app store search ecosystem.

The Client

Liro is a mobile app that automatically inserts subtitles into videos. It allows the users to change the font, size, and color of the subtitles. The app is available in the App Store.

The Objective

To develop a comprehensive ASO strategy for boosting organic traffic and help the app reach the top positions for relevant search terms.

The Challenge

• Narrow keyword list.
• A limited number of 100% relevant conversion-oriented search terms.

The Solution

Step 1: RadASO specialists conducted an analysis and selected appropriate keywords, creating a database of competitors with identical characteristics based on the data gathered.

The RadASO Tech Boosted Solution helps classify competitors into the following categories (for further keyword list creation):

• 100% competitors – very similar apps;
• Indirect competitors – closely related apps;
• Potential competitors – currently not considered competitors but may become relevant in the future;
• Non-competitors.

Utilizing the RadASO Tech Boosted Solution, we proceeded to select apps that help create/edit content for social media and added them as indirect competitors.

Step 2. Selecting priority locales – those from which competitors receive the most installs: Ukraine, Poland, Germany.

Step 3: Compiling the keyword list for the app. With the RadASO Tech Boosted Solution, the team can efficiently process data in a nearly-passive manner, ensuring both high quality and speed.

The keyword list includes all terms for which competitors rank, as well as their titles, subtitles, and search suggestions.

Step 4: Determining locales. Analysis revealed that the most relevant countries for the app are Poland and Ukraine. Therefore, we mainly focused on working on the following locales: Ukrainian, Polish, Russian (since it is in use in Ukraine), and English (U.K.), which is present in almost every country.

The Results

Increase in rankings in all countries (terms with SAP popularity > 5)

In the selected countries, within 180 days of the initial release since our collaboration began, the number of views increased by 131%, and the number of downloads increased by 38% (compared to the same period before the release).

The increase in app store rankings for targeted keywords improved the visibility of the application throughout the collaboration period (the growth depicted on the graph from December is also attributed to the ASA launch).

Conclusion

Despite the somewhat limited keyword list and fairly high competition, the RadASO team managed to increase the visibility of the application, thereby increasing the overall number of downloads by 38%.

The application claimed the top positions for the most relevant search queries in priority countries. Overall, Liro has been indexed for over 1,000 search terms since the start of our collaboration.

Testimonials

Tetiana Ilienko – Project Manager

Dmytro Kravchenko – Founder and CEO of Liro