Every business is based on demand. What is the most effective method of finding a supplier for the demand? It’s Search! So, in order to get supplier’s demand, you have to dominate the Search. But in SEO (Search Engine Optimization) as well as in PPC (Pay Per Click) you compete for demand with dozens of rivals.

Maybe there are not even your competitors in terms of business, but they are your competitors in terms of search because they get demand that you want to attract.

The winner will beat them – but how?

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