Elegro Wallet App ASO Case Study – Impressions Grew By 74% in One Month

The client

Elegro Wallet app is a personal crypto wallet where users can deposit, buy or order cryptocurrency, and exchange bitcoin, Ethereum, and other cryptocurrencies with a low commission.

The goal

The client's goal was to bring the application to new markets through ASO. In this case, it was necessary to update localizations and increase the visibility and number of installs in the selected regions.

The solution

• detailed analysis of market and competitors 
• selection of new relevant search terms
• collection of the semantic core
• metadata update
• release support: launching Ad campaigns

We prepared the semantic core, selected new relevant search terms, updated the metadata, and released 8 updated localizations:

Chinese (Simplified), English (Canada), French (Canada), English (U.S.), Spanish (Mexico), Arabic, Russian, Ukrainian.

The result

Оur RadASO Team increased the visibility of Elegro Wallet in selected countries by 74% in organic Impressions and also increased installs. Search terms positions continued their growth for more than a week after the release.

Also, we’ve observed growth of organic impressions in other countries where the English locale is indexed. The largest growth was in Nigeria.

Let’s take a closer look at the results.

Dynamics of organic traffic

The release was divided into two iterations:

1. The release of 5 updated localizations.
2. The release of the remaining 3 updated localizations.

Impressions and New Downloads by Search source after releases in all countries (since the English (U.K.) locale is indexed in most regions) by week:

Impressions:

New Downloads:

Thus, with help of ASO iterations, the app began to gain installs from different regions.

Growth graph for new search terms after release: