Niche: Mobile games.
Team: Maxim Melnik (Head of ASO), Kateryna Kalnova (localization).
Treasure Quest Blast is an adventure that takes you hunting for treasure and solving block puzzles. Players love the «three in a row» genre as it is very familiar and straightforward.
Our client's goal was to increase the app's visibility in certain countries and increase installs.
- Detailed analysis of the market and research of relevant competitors. Compilation of a priority list of countries for metadata iteration.
- Preparing the semantic core for selected countries where we planned to release new metadata.
- Metadata preparation and release.
We've updated the metadata (title, subtitle, and keywords) and released 14 locales: English (U.S., Australia, U.K., Canada), Spanish (Mexico, Spain, Catalan), French (France, Canada), German, Italian, Japanese, Russian, and Ukrainian.
We’ve increased the number of impressions by 283% due to updated metadata.
The biggest increase was in the USA: impressions grew by 241% and installs grew by 135%.
Dynamics of organic traffic for the entire working period
After release, we saw a rapid increase in impressions and a slight increase in the number of installs:
Impressions (Search), total:
Units (Search), total:
United States: impressions increased by 241%, installs by 135%.
Impressions (Search), USA:
Comparison of impressions (Search) two weeks before and after the release by region:
The amount of games in stores is constantly growing. That's why it is so important for developers to provide complete ASO optimization: from graphics and metadata to special events and subscription improvements. All these steps will help you to attract more dedicated users and keep these results much longer.
PUMA success story: revenue growth of more than 100% from organic traffic and 30% from contextual advertising
When we started our cooperation, the company had just entered the Ukrainian market.
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