Treasure Quest Blast ASO Case Study – Impressions Grew By 283%

The client

Treasure Quest Blast is an adventure that takes you hunting for treasure and solving block puzzles. Players love the «three in a row» genre as it is very familiar and straightforward.

The goal

Our client's goal was to increase the app's visibility in certain countries and increase installs.

The solution

• Detailed analysis of the market and research of relevant competitors. Compilation of a priority list of countries for metadata iteration.
• Preparing the semantic core for selected countries where we planned to release new metadata.
• Metadata preparation and release.

We've updated the metadata (title, subtitle, and keywords) and released 14 locales: English (U.S., Australia, U.K., Canada), Spanish (Mexico, Spain, Catalan), French (France, Canada), German, Italian, Japanese, Russian, and Ukrainian.

The result

We’ve increased the number of impressions by 283% due to updated metadata.

The biggest increase was in the USA: impressions grew by 241% and installs grew by 135%.

Dynamics of organic traffic for the entire working period

After release, we saw a rapid increase in impressions and a slight increase in the number of installs:

Impressions (Search), total:

Units (Search), total:

United States: impressions increased by 241%, installs by 135%.

Impressions (Search), USA:

Comparison of impressions (Search) two weeks before and after the release by region:

The amount of games in stores is constantly growing. That's why it is so important for developers to provide complete ASO optimization: from graphics and metadata to special events and subscription improvements. All these steps will help you to attract more dedicated users and keep these results much longer.