We help you find solutions, gain insights, and improve your decision-making process. We combine data from different systems and databases, set up automatiс collection, filtering, calculation, and visualization of your marketing and sales data.
We also set up the collection of data on the flow of funds and goods as well as user behavior data on a website and in offline stores.
Tell us about your project
Since the start of our agency, we've paid particular attention to analytics. As a result, we've developed our software products that are now available to a wide range of internet marketers. Today, our expertise is not limited to online marketing only.
We can help you set targets for your business, measure and visualize the KPIs to improve the process of making strategic decisions.
Alexey Seleznev Head of Analytics
What We Do Within the Web Analytics Service
We can do both standard and custom analytics tasks.
Standard Analytics Setup Tasks
we set up all necessary parameters, functions, Google Analytics account notifications, create technical requirement documents to integrate Google Ads to your website and link Google Ads and Analytics.
we set up enhanced e-commerce, set up your website to work with Tag Manager and a data layer, and create a guided technical requirement document to transmit behavioral data to Google Analytics.
Measurement Protocol implementation:
we create a guided technical requirement document to transmit behavioral data from CRM and ERP systems, databases, and other external sources to Google Analytics.
Google Tag Manager:
we set up all necessary triggers, create tags and variables in Google Tag Manager, and a technical requirement document to implement the tracking codes.
Goals in Google Analytics:
we set up website conversion/transaction tracking to measure the performance of your ad campaigns.
Custom Reports and BI Systems
Data export and combination:
we help you export and combine data from different management systems (e.g., data from your CRM system with website data)
we can create custom dashboards in Power BI, Tableau, Qlik, Google Data Studio, Excel, or Google Sheets to make data easier to handle
we can set up automatic reports from your CRM to your email or messenger
Custom analytics tool:
automatic data collection, store, filtration, and visualization in your own analytics system to control business processes completely
Tools and Technologies
Tools to collect and store data
Data analytics tools
Data visualization tools
Google BigQuery is a fully-managed, cloud data warehouse that enables scalable analysis over petabytes of data. A perfect solution to store and process data from different systems for a reasonable price.
MySQL is an open-source relational database management system. It was used to develop most of the software products to manage business.
MS SQL is a relational database management system developed by Microsoft used to develop company software products.
R is a programming language for statistical computing and graphics and is available under the GNU General Public License.
Python is an interpreted, high-level, general-purpose programming language often used when working with big data and machine learning.
Microsoft Power BI is a business analytics service that aims to provide interactive visualizations and business intelligence capabilities with an interface simple enough to create your own reports and dashboards.
Google Data Studio is a free online tool that lets you visualize data, create various reports, and dashboards. It also integrates with different data sources through special connectors from GDS partner services.
Microsoft Excel and Google Spreadsheets is a spreadsheet program that allows you to create and edit files with downloaded data.
Data We Work With
We obtain click data, audience data, data about impressions, and other parameters from any advertising system: Google Ads, Facebook Ads, etc.
Web analytics systems
We export any data from Google Analytics, AppsFlyer, and other web analytics platforms for a deep website or app performance evaluation and combine it with sales and profits data.
CRM and ERP systems
We process your client and transaction data and combine it with ad campaigns data to measure marketing performance.
Accounting and inventory management systems
We process data from your 1C or other automation systems for a deep analysis of the flow of funds or goods.
Custom Analytics Development Process
Pre-project planning process
Set goals: why you need BI Analytics.
Find new data sources where you can collect the data you need based on the goals.
Make a list of reports, charts, and other indices necessary for the proper work of your specialists.
Select tools: Microsoft Power BI, Tableau Software (Tableau), Qlik (QlikView, QlikSense), Google Data Studio, Google Spreadsheets.
Data modeling: create a database model, find the best way to collect, filter, combine, and display data.
Data collection from all sources and store setup.
Create a database model and data visualization in Power BI.
Provide access to data for all employees who work with analytics.
Provide tech support for the whole system.
Our proprietary technologies and scripts
Scripts are developed by Alexey Seleznev, the Head of the Analytics Department at Netpeak Agency.
A package for Facebook API.
Simple definition of time intervals.
Uses free Proxy servers to return the URLs.
A package to extract data from the web analytics platform, Mixpanel API.
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