Free consultation

[PPC 2.0]
Сomplex strategies for pay per click and targeted advertising

For the past fourteen years, we've been creating commercial advertising for brands and companies in response to the demands of their target audience.

We use a full range of tools for pay per click and targeted digital advertising to reach the right person at the right time in the right place.
Most of the agencies are action-oriented, not result-oriented. However, at Netpeak, workflow automation and return on ad spend are the key factors of the PPC 2.0 service provided by our specialists. Our expert team manages your ad budget and target audience, not keywords and bids.
Yana Zlatova
Head of PPC and PPA
Our clients

We can optimize the following KPIs for your business:

CPL

Cost per lead
CPO

Cost per order
CRR

Cost revenue ratio
ROMI

Return on marketing investment

Our approach

PPC 2.0 is our ROI-oriented approach to set up and manage advertising campaigns. We use a See-Think-Do-Care framework and optimize advertising channels based on particular tasks related to the sales funnel stage.
Target audience: Broad audience size. Customers are unaware of your product or brand, they don't know your product can fulfill their needs or solve their problems.

Goals: To raise brand awareness, to convey brand message, and increase the number of customer touchpoints.

Tasks: To generate demand, draw attention to the product and reach a wider audience through advertising.

Tools: Display advertising, video advertising, targeted advertising.

KPIs: Market coverage, number of touchpoints, brand awareness, number of new visitors and engagement.

'See' stage: Awareness

1
/4

1.

Target Audience: Medium audience size. Customers have problems to solve and needs to fulfill but they are unaware of your product. They either don't know how to solve their challenges or solve them with another product.

Goals: Help the target customer understand the benefits of the product, and how it can solve their challenges.

Tasks: Convey the advantages of a product, examples of its usage. Reach broader audience.

Tools: Pay per click advertising, display advertising, video advertising, targeted advertising.

KPIs: CTR, bounce rate, micro conversions which will help us conduct detailed analysis during the next stage.

'Think' stage: Demand

2
/4

2.

Target Audience: Narrow audience size. The customer is ready to purchase and is looking for a better product or service.

Goals: To convince customer to buy a product focusing on its benefits and USP.

Tasks: To convey personalized messages with a relevant offer and a persuasive call to action.

Tools: Pay per click advertising, remarketing, marketplaces and price comparison websites, targeted advertising.

KPIs: Cart abandonment rate, conversion rate, customer acquisition cost / transaction cost, ROI.

'Do' Stage: Choice and transaction

3
/4

3.

Target Audience: clients who placed an order or completed a transaction.

Goals: Encourage repeat purchases.

Tasks: Sales promotions, loyalty programs, cross selling and encouraging repeat purchases.

Tools: Targeted advertising, remarketing.

KPIs: Conversion rate, ROI, revenue per user.

'Care' Stage: Recommendations and repeat purchases

4
/4

4.

PPC 2.0 service rates

The pricing for our digital advertising service depends entirely on your goals, budget, market and competitors. We have three standard packages based on the size of your business. If you'd like to discuss the best solution for you, please get in touch and we'll work with you to create a bespoke media plan.
Small businesses with an advertising budget of up to $1500 a month
Start
  • Lead, order generation.
  • Work with low demand and immediate customer satisfaction.
  • Focus on the lower funnel
Submit a Request
Large businesses with an advertising budget of more than $4000 a month
Enterprise
  • Working with all the stages of the sales funnel in competitive niches.
  • Selling a variety of products, working with each category.
  • Communicating with your target audience.
Submit a Request
Tell us about your project
See More
What we offer:
Start
Growth
Enterprise
Standard marketing strategy
Custom marketing strategy
Google Analytics setup
Custom Google Analytics setup
Pay per click advertising in Google Ads
Advertising with comparison shopping services
Targeted advertising on social media
Video advertising
Access to beta versions of marketing tools
Monitoring, analysis and optimization of your ad campaign
Monthly reports in Netpeak Client Dashboard
Custom reports and dashboards in Power Bi or Google Data Studio
Marketing channels and tools
Start
Growth
Enterprise
Google search campaigns
Google Display Network
Google Ads remarketing
Google Shopping
Targeted advertising on Facebook and Instagram
Standard and dynamic remarketing on Facebook and Instagram
YouTube advertising
Beta marketing tools
Team of specialists
Start
Growth
Enterprise
Middle+ PPC specialist
1
1
2+
PPC team leader
Project manager
Web analytics specialist
Designer
See More
What we offer:
Start
Growth
Enterprise
Standard marketing strategy
Custom marketing strategy
Google Analytics setup
Custom Google Analytics setup
Pay per click advertising in Google Ads
Advertising with comparison shopping services
Targeted advertising on social media
Video advertising
Access to beta versions of marketing tools
Monitoring, analysis and optimization of your ad campaign
Monthly reports in Netpeak Client Dashboard
Custom reports and dashboards in Power Bi or Google Data Studio
Marketing channels and tools
Start
Growth
Enterprise
Google search campaigns
Google Display Network
Google Ads remarketing
Google Shopping
Targeted advertising on Facebook and Instagram
Standard and dynamic remarketing on Facebook and Instagram
YouTube advertising
Beta marketing tools
Team of specialists
Start
Growth
Enterprise
Middle+PPC specialist
1
1
2+
PPC team leader
Project manager
Web analytics specialist
Designer

Pay per click and targeted advertising tools

Search advertising
Pay per click advertising in search engines is a text ad displayed by search engines in response to a query by a user.

It drives more website conversions reaching the most relevant audience interested in your products or services.
Shopping ads
Shopping ads are ads that include rich product information, such as a product image, price and merchant name. We can create shopping campaigns using Google Shopping.

This type of ad campaign is especially effective for eCommerce businesses.
Banner advertising
A popular form of online advertising that entails embedding an advertisement into a web page. Flexible targeting allows you to reach different customer segments (e.g., demographic or behavioural).

It's also an excellent tool to raise brand awareness.
Video advertising
Uploading videos to YouTube and other video hosting services is a great user engagement tool that helps you build a positive image of your company in the mind of your target audience. It's an excellent tool to increase brand awareness.

This channel has lots of formats and flexible targeting options.
Remarketing and retargeting
Remarketing and retargeting allows you to show ads to users who have already visited your website or engaged with your website content (e.g., viewed your videos on YouTube).

This way, you can keep visitors coming back to your website and encourage repeat purchases.
Social media targeting
Personalized advertising on social media networks that allows you to target an audience based on characteristics such as age, gender, geography, common interests, marital status, education, job and family events (e.g., engagement).

It's an excellent tool for building both brand awareness and direct sales.
Marketplaces and price comparison websites
Advertising on various marketplaces and price comparison websites allows you to reach people who compare product features, prices, providers and are ready to make a purchase.

The advertising is feed-based and the ads appear in the corresponding section of a marketplace.
Advertising networks and traffic providers we work with

Why choose us

Expertise

  • 76 certified specialists in pay per click and targeted advertising in six independent PPC teams;
  • 3,6 years is the average amount of work experience for a PPC specialist at Netpeak;
  • more than 1000 projects completed in pay per click and targeted advertising for both small businesses and multinational organizations;
  • 148 active projects;
  • 187 global advertising and analytics certificates to back up the expertise of our marketing professionals;
  • Google and Bing certified agency;
  • knowledge map, training systems and systems for sharing experiences.
Why is it so important?
As a Google and Bing certified agency, we get access to beta versions of advertising tools — these can help provide a competitive advantage during your campaign. We also have employees that specialise in a variety of advertising platforms. We can assign new team members to your account easily. With 1000 projects completed, we have a wealth of experience to draw on to realize your goals.
The benefits of working with us

Process

Why is it so important?
Task lists are created through engagement with our clients, this creates a clear set of actions that the client and our agency can see and scrutinize on an ongoing basis. Using a flexible process management approach, we are always ready to adjust project plans. Our specialists also work with all available digital advertising tools.
The benefits of working with us
  • clearly defined objectives and tasks with achievable deadlines and an opportunity to adjust these every month;
  • agile methodology — SCRUM (two-week sprints, reporting and planning at the end of each cycle);
  • checklists and workflow automation;
  • multilevel quality control system: team leader, project manager, product manager [PPC 2.0].

Technological efficiency

  • Netpeak Checker: a tool for scraping search results and aggregating data from top SEO resources to analyze and compare multiple websites;
  • Netpeak Spider: a tool to perform regular SEO audits, quick error detections, system analysis, and web scraping.
We also use Google Tag Manager, Measurement Protocol and our own automation scripts.
Netpeak Group optimization and promotion tools:
  • Ringostat: provides end-to-end analytics and call tracking;
  • Serpstat: a multifunctional SEO platform for position tracking, link analysis, keyword analysis and competitive analysis;
Learn more

Transparency

Why is it so important?
To provide full transparency of our work we've developed a Client Dashboard for Netpeak clients.
It allows you to:
  • See the tasks, their statuses and reports from specialists;
  • track KPIs;
  • replenish your account, check your account activity, request accounting documents;
  • Netpeak Bot that regularly reports on activity in Telegram.

Reputation

Netpeak has been dealing with paid traffic since 2006. Check out our clients, case studies in a variety of different areas. This section includes both current and former clients.
Learn more

Result

We're a ROI driven digital performance marketing agency. Clients choose us based on our business proposals and strategies, or through recommendations from existing clients.
Learn more
After completing thousands of projects, we're fully aware of any challenges that may arise. We believe in honesty and transparency, if we identify any problems, or if a solution doesn't meet your requirements, we will have an honest and direct conversation with you including how we propose to solve it.
Our clients stay with us for an average of 1.2 years for projects and 4 months for digital advertising services due to our focus on results, increasing their customer base, and delivering revenue that greatly exceeds promotion costs.

Expertise
The benefits of working with us:
  • 76 certified specialists in contextual and targeted advertising in six independent PPC teams;
  • 3.6 years is the average is the average amount of work experience for a PPC specialist Netpeak;
  • More than 1000 projects completed in contextual and targeted advertising for both small businesses and multinational organizations;
  • 148 active projects;
  • 187 global advertising and analytics certificates to back up the expertise of our marketing professionals;
  • Google, Yandex and Bing certified agency;
  • Knowledge map, training systems and systems for sharing experiences.
Why is it so important?
As a Google and Bing certified agency, we get access to beta versions of advertising tools — these can help provide a competitive advantage during your campaign. We also have employees that specialise in a variety of advertising platforms. We can assign new team members to your account easily. With 1000 projects completed, we have a wealth of experience to draw on to realize your goals.
Process
The benefits of working with us:
  • clearly defined objectives and tasks with achievable deadlines and an opportunity to adjust these every month;
  • agile methodology — SCRUM (two-week sprints, reporting and planning at the end of each cycle);
  • checklists and workflow automation;
  • multilevel quality control system: team leader, project manager, product manager [PPC 2.0].
Why is it so important?
Task lists are created through engagement with our clients, this creates a clear set of actions that the client and our agency can see and scrutinize on an ongoing basis. Using a flexible process management approach, we are always ready to adjust project plans. Our specialists also work with all available digital advertising tools.
Technological efficiency
Netpeak Group optimization and promotion tools:
  • Ringostat: provides end-to-end analytics and call tracking;
  • Serpstat: a multifunctional SEO platform for position tracking, link analysis, keyword analysis and competitive analysis;
  • Netpeak Checker: a tool for scraping search results and aggregating data from top SEO resources to analyze and compare multiple websites;
  • Netpeak Spider: a tool to perform regular SEO audits, quick error detections, system analysis, and web scraping.
We also use Google Tag Manager, Measurement Protocol and our own automation scripts.
Transparency
To provide full transparency of our work we've developed a Client Dashboard for Netpeak clients which allows you to:
  • See the tasks, their statuses and reports from specialists;
  • track KPIs;
  • replenish your account, check your account activity, request accounting documents;
  • Netpeak Bot that regularly reports on activity in Telegram.
Reputation
Netpeak has been dealing with paid traffic since 2006. Check out our client, case studies in a variety of different areas. This section includes both current and former clients.

After completing thousands of projects, we're fully aware of any challenges that may arise. We believe in honesty and transparency, if we identify any problems, or if a solution doesn't meet your requirements, we will have an honest and direct conversation with you including how we propose to solve it.
Result
We're a ROI driven digital performance marketing agency. Clients choose us based on our business proposals and strategies, or through recommendations from existing clients.

Our clients stay with us for an average of 1.2 years for projects and 4 months for digital advertising services due to our focus on results, increasing their customer base, and delivering revenue that greatly exceeds promotion costs.

Advertising and analytics automation tools that we use

Ringostat
OWOX
Power BI
Internal notifications
Automation scripts
Team performance management
Ringostat is an innovative platform created by Netpeak Group that provides end-to-end analytics, call tracking and information on a customer's behaviour.
Ringostat is the software that can provide you with a single interface to track ROI, conversions and calls. Key features include end-to-end analytics, call tracking, callback, virtual PBX, Analytical Assistant, Sales Manager, and an inbuilt smartphone in a browser. Official Google certified partner.

Created by Netpeak Group.
OWOX is a deep web analytics service
It helps you extract data from websites, connect data from multiple sources, build custom metrics that are essential for your business (e.g. multi-touch revenue attribution, ROPO, conversion tracking at different levels of engagement), and use this analytics to drive strategic business decisions.

A Measurement Protocol is used for data transfer.
Power BI is used to create custom reports that combine data from advertising systems and web analytics set up for a project.
Power BI dashboards allow you to see all of your KPIs in one place:
  • costs, CPC, CTR from different sources;
  • missing transactions and loss of income due to restricted budget and low quality score;
  • budget shortfall and recommendations on how to manage budget:
  • account quality components (ad relevance, landing page experience and expected CTR) and the way they affect CPC, clicks, CTR;
  • CРО and CPL dynamics, the dynamics of budget shortfall, lost revenue etc.
Our internal notification system that keeps a marketer informed on the progress and errors that occur while working on a project
Currently, we offer reports of the following issues:
  • Problems with Google Analytics code on a website;
  • traffic issues (abnormal traffic, traffic drops);
  • sudden spikes and drops in a number and cost of conversions;
  • financial issues on Google Ads, Facebook Ads;
  • ad efficiency on different devices;
  • CPC traffic efficiency with respect to different age groups;
  • ad efficiency at different time;
  • locations of users who clicked on ads.
Scripts, rules and workflows developed by our specialists make account management fast and efficient.
Here are some examples of our scripts:
  • Disable ads for out of stock items;
  • shopping campaign scripts to automate the bidding processes;
  • remove ineffective marketplace ads;
  • update prices in ads;
  • negative keyword conflicts;
  • check UTM;
  • check the website for 404, 500 and other errors;
  • notifications of your account balance;
  • stop and launch a scheduled campaign at a defined time;
  • add extensions for all the campaigns of the account;
  • remove duplicate keywords.
Our managers also use reports to manage team performance
This enables us to detect problems with projects in a timely manner:
  • Monitoring the specialist's Google Ads, Facebook account activity;
  • monitoring the project activity reports;
  • monitoring the writing of project activity reports for the previous month at the beginning of a month;
  • track hours worked on projects;
  • notifications of the account expenses and the approximate amount of commission for the current month.

Case studies

Cyprus real estate niche: four steps to a fivefold increase in the number of leads • Learn more
VIN number website promotion on low frequency queries in US: 681% of traffic growth in 6 months • Learn more
How to reduce advertising costs and increase ROMI by 772% — Autobaza case study • Learn more

What our clients say about us

Expertise
Free consultation
For the past 14 years, we've been optimizing websites to help our clients grow their businesses with the help of online marketing tools.

More than 3 000 clients have already benefited from online marketing services.

Please fill out the form, and we'll contact you as soon as possible to build a promotion strategy for your project.