Colin’s Success Story: Increased ROAS by 110% in Six Months
Niche: Apparel.
Results: ROAS increased by 110% in six months and number of transactions increased by 60%.
The Client
Colin’s is a Turkish company founded in Istanbul. Established in 1983, the company specializes in the production of jeans, as well as women's and men's clothing. With departments in more than 40 countries, they are leaders in the denim clothing production of Europe. We have been cooperating since the summer of 2021.
The Challenge
The main goal of cooperation was to double the number of orders (up to 1000 per month) while maintaining the conversion rate. The other goal was to increase and maintain the profitability of the advertising campaigns.
The Solution
- Restructured advertising campaigns to improve the quality of keywords and increase relevance of ads.
- Expanded semantics in search campaigns.
- Disabled off-season categories.
- Adjusted ads conversion tag and data-driven attribution in order to obtain get more conversion data.
- Set up dynamic remarketing code to improve Smart Shopping performance.
- Prescribed recommendations for the Merchant Center feed.
- Launched a Smart Shopping campaign instead of a regular campaign, which increased the profitability of the advertising campaign.
- Implemented auto-strategies in ad campaigns.
The Results
- Profit increased by 70.4%:
- Price per click decreased by 38%:
- Conversion rate increased by 24%.
- Number of transactions increased by 60%:
- ROAS increased by 110%:
Read more:
- How to make ad campaign profitable and scale them by 400% — Lascos case for cosmetology equipment.
- OLX (by Naspers) success story: 50 000 clients, ready to launch their online stores.
- Pandora.kz success story: increased transaction coefficient by 65.25%.
{tilda_form_wildcard_23159580}
Related Articles
Google Analytics 4 for Different Types of Websites: What You Need to Get Your Business Up and Running
This guide will highlight the key metrics you should focus on when analyzing different site categories
Digital Marketing for Healthcare: The Netpeak Way to Build Visibility, Retention and Revenue
At Netpeak, we’ve created effective healthcare digital marketing strategies that build visibility, drive patient acquisition, and boost revenue while sticking to the industry’s regulations and requirements
Your Amazon Fashion Marketing Strategy to Combat Trends and Market Saturation (With Unique Branding)
Amazon isn’t just a marketplace — it’s a platform that erases brand uniqueness. In this new article, we share strategies to stand out from fast-fashion clones, build recognition, and boost sales without relying on discounts