Results: ROAS increased by 110% in six months and number of transactions increased by 60%.
Colin’s is a Turkish company founded in Istanbul. Established in 1983, the company specializes in the production of jeans, as well as women's and men's clothing. With departments in more than 40 countries, they are leaders in the denim clothing production of Europe. We have been cooperating since the summer of 2021.
The main goal of cooperation was to double the number of orders (up to 1000 per month) while maintaining the conversion rate. The other goal was to increase and maintain the profitability of the advertising campaigns.
- Restructured advertising campaigns to improve the quality of keywords and increase relevance of ads.
- Expanded semantics in search campaigns.
- Disabled off-season categories.
- Adjusted ads conversion tag and data-driven attribution in order to obtain get more conversion data.
- Set up dynamic remarketing code to improve Smart Shopping performance.
- Prescribed recommendations for the Merchant Center feed.
- Launched a Smart Shopping campaign instead of a regular campaign, which increased the profitability of the advertising campaign.
- Implemented auto-strategies in ad campaigns.
- Profit increased by 70.4%:
- Price per click decreased by 38%:
- Conversion rate increased by 24%.
- Number of transactions increased by 60%:
- ROAS increased by 110%:
- How to make ad campaign profitable and scale them by 400% — Lascos case for cosmetology equipment.
- OLX (by Naspers) success story: 50 000 clients, ready to launch their online stores.
- Pandora.kz success story: increased transaction coefficient by 65.25%.
How to Implement Universal Analytics With Google Tag Manager?
How to connect Google Tag Manager to Google Analytics & what is the difference between Google Tag Manager and Google Analytics
How to Connect Google Search Console to Google Analytics?
This article will teach you how to connect your GSС account to your GA account. By doing so, you will be able to see how your website's search traffic is performing and make necessary adjustments.
How to Remove Negativity from the Top 10 Search Results in Four Months? Improving DOM.RIA’s Reputation
We completely eliminated negativity in the top 10 search results and increased the number of pages with positive tones tenfold.