Blog Management for SEO Companies: A Complete Guide to Perfect Blog Content (Part II)

A content marketing strategy is an issue every company has to think about when starting its own business blog or social media accounts. Every blog plays a significant marketing role in a company’s overall development. This role is determined by the quality of content produced, as well as its usefulness, relevance, reliability, uniqueness and design. Moreover, there are a great number of other aspects that impact a blog’s overall effectiveness.

Why is content marketing so important? Because it can either become your greatest achievement or your worst nightmare. Creating content is not just about putting together 300 to 3,000 words and publishing them with your WordPress account or sending your article to your readers with GetResponse. In this article, we will talk about different types of posts and content ideas. The ability to categorize your created content is an essential part of any content plan. You have to produce various types of content that will enrich your reader’s knowledge, and give them new topics for discussion and new ideas to implement into their business strategy. You also have to be catchy and keep up-to-date.

1. Post Types

When you start to think about elaborating on your content marketing strategy, you are taking the first step on your way to building an audience for your blog. This type of work is essential for company development, and it doesn’t leave any room for mistakes. You have to focus on what is interesting and useful for your audience and learn the techniques of successful bloggers that have gained them huge followings. Focus on things that work and stop wasting your time on the ones that don’t.

Post Type #1: Infographics

Typical Features:

Graph. Receives the most likes and shares.

How to Do It:

This post is a good option for those who are good at graphic design. Posts with infographics can benefit traffic because they are unique, useful and good-looking. This type of content is three times more likely to get likes or shares than any other form of content.

Post Type #2: Video Posts

Typical Features:

May contain any type of video material.

How to Do It:

Video materials, especially tutorials, get real feedback. Videos are memorable and can be extremely persuasive. Pay special attention to your script, headline, tags and links.

Tips to Remember:

This type of content doesn’t require a detailed description. Try to make your overall text clear and concise.

Post Type#3: Book Review

Typical Features:

Book discussion + your verdict = helps you to become a thought leader.

How to Do It:

• Introduce the book: 1-5 sentences.
• Introduce the author: 1-5 sentences.
• Summarize the book’s major points: 1-3 sentences per point.
• Share what you liked in the book: 1-5 sentences.
• Share what you didn’t like about the book: 1-5 sentences.
• Recommend it (or not) to your readers: 1-3 sentences.
• Provide a call to action: link to the book.

Tips to Remember: Book review content works best if you have a readership that is inclined to read books. Book reviews are especially helpful for thought leadership if you’re able to review new releases or pre-releases or interview the author.

Post Type #4: Product Review

Typical Features:

Share experience + provide recommendation.

How to Do It:

• Introduce the product.
• Introduce the producer.
• Describe the product.
• Share what you like.
• Share what you don’t like.
• Provide your recommendation.
• Provide a call to action.

Tips to Remember: If the product is a physical item, you may want to include a video component in the review. A video allows you to take a hands-on approach to the product as you review it.

Post Type #5: Link Pages

Typical Features:

A link page is simply a post that provides links to great resources around the Web. The great thing about link posts is that they spread link love to other sites, provide your own site with authoritative SEO signals, and assert your thought leadership within your field.

How to Do It:

A link page, often called a link roundup, is simply a list of links. Write down the title of the article, hyperlink it, and number it. Done.

Tips to Remember:

It’s helpful to add your own blurb or introduction for each link you provide. Although not necessary, it’s a good way to put your own spin on a topic or add a bit of value to the discussion. Besides, if a post is particularly good (or bad), you may want to point this out.

Post Type #6: Podcasts

Typical Features:

Podcasts had their day, but they’re still a popular form of content. Plus, they’re not hard to create. Many people listen to podcasts during their commute or workout, so they give you the chance spread your message further and more effectively than with other formats.

How to Do It:

Creating a podcast is simple, provided you have a decent microphone and some technical knowledge.

Tips to Remember:

As with any media publication, be sure to accompany your podcast with content. For example, announce it on your blog with a bit of a discussion. Share information about new podcast releases and provide an overview of the topics you discuss. You may even wish to publish a transcript of each podcast. This helps add SEO value.

Post Type #7: Research and Original Data

Typical Features:

Most of us work in data-intensive fields, where numbers and metrics hold a lot of value. Sharing your findings with others is an excellent way to drive traffic, build trust, and establish your authority. When you do your own research, which is hard work, people respect it. What’s more, people share it!

How to Do It:

• Conduct research. To succeed, you have to find a good topic and spend enough time and effort thoroughly researching it.
• Present your data in an interesting way to engage your readers.
• Share concrete numbers, percentages, and other details that are interesting and catchy.

Tips to Remember:

Professional research studies can be expensive. Take the customary reporting that you do on a regular basis and convert it into content. Present your research in the form of an infographic. You can double the mileage of your research by including a topical infographic in your post about it.

2. Posts Ideas

The content ideation process is one of the most important questions that is widely discussed and researched by content marketing experts, writers, bloggers and authoritative SEO and SMM specialists. The systematic production of unique, relevant and interesting topics sounds like a perfect idea for a new Mission Impossible series. Coming up with a new idea for a post requires a lot of time and effort, but at the same time it can also provide you with the perfect idea for your type of post, headline and design. Because of the undeniable importance of content ideas, we decided to create a concise categorization system that will save your time and provide you with a number of interesting ideas for your blog content.

Post about the most irritating problems.

This topic is often discussed and always relevant, so why not? Your posts have to be helpful and provide readers with new interesting ideas.

Post about social media.

If you run a business blog, you are, for sure, somehow connected with social media. Using social media for business is up-to-date, effective and extremely useful, because even small companies can get to the top if they have enough creativity and enthusiasm. Take a look at these topics:

• How to create a popular Facebook account
• How to succeed using Twitter
• Changing your LinkedIn strategy
• How to make an interesting Pinterest account
• Change your YouTube content marketing strategy
• Post about the main topics people like and share
• Post about US presidential elections and why candidates have to be more like marketers than politicians

Post about the most popular events.

Trying posting about the new iPhone, the Oscars or a new TV show that everyone's talking about. Use popular events to become trendy. Moreover, you have to always be able to entertain your readers; we all want a little break sometimes.

Post about the topics discussed on the most interesting Instagram/Twitter/Facebook accounts readers are subscribed to.

Even if not all of your target audience is subscribed to the social media accounts of a particular expert, you have to give them the ability to get informed about the expert’s point of view on the most interesting and relevant topics.

Post about the specifications of your business sphere.

Always remember to educate your customers. Even if they will never work in B2B, tell them what it is, why is it so specific and what its core features are. If they don’t understand what you do, how can they evaluate your professional skills and achievements? Your readers will become your loyal customers only if they will feel comfortable in the business sphere that you represent.

Content ideation is one of the most problematic aspects of blogging, and all of us know how hard it can be to sit in front of a white screen and push a new idea out into the world. But when you run a business blog, there is no time for disputable ideas and arguable topics. You have to produce content you have no doubts about. To help you achieve this, we have created a list of the most effective post types and ideas that you can use to give your target audience exactly what they need.