Clients wishing to place their banner ads on the Google Display Network, often ask about which banner sizes they should opt for.
The Research
Here are the basic options:
- Banner: 468 x 60;
- Leaderboard: 728 x 90;
- Square: 250 x 250;
- Small square: 200 x 200;
- Large rectangle: 336 x 280;
- Inline rectangle: 300 x 250;
- Skyscraper: 120 x 600;
- Wide skyscraper: 160 x 600;
- Half page: 300 x 600.
In order to answer this question we carried out a brief research. Even though it’s small, it does involve the Mobile leaderboard banner (320 x 50), as it’s only available in non-animated image ads. We conducted a sampling of 20 million impressions and here’s what we got: So, the top-3 most effective banner sizes appeared to be:
- Leaderboard: 728 x 90;
- Wide skyscraper: 160 x 600;
- Inline rectangle: 300 x 250.
We hope that these statistics will help you to choose the best banner ad size on the Google Display Network.
Afterword
We can’t disclose the project domain whose data was used in our research (NDA). In fact, we recommend trying all the possible options for maximum coverage, but there may be various reasons for clients to fail to do this.
Related Articles
How to Set Up Consent Mode in GA4 on Your Website with Google Tag Manager
Let's explore how to properly integrate consent mode in GA4, configure it for effective data collection, and at the same time comply with GDPR and other legal regulations
Display Advertising Effectiveness Analysis: A Comprehensive Approach to Measuring Its Impact
In this article, I will explain why you shouldn’t underestimate display advertising and how to analyze its impact using Google Analytics 4
Generative Engine Optimization: What Businesses Get From Ranking in SearchGPT
Companies that master SearchGPT SEO and generative engine optimization will capture high-intent traffic from users seeking direct, authoritative answers