In the dynamic digital marketing landscape, social media and video marketing have emerged as twin powerhouses capable of driving brand awareness, engagement, and loyalty. YouTube's impressive user base of over 2.68 billion individuals, the desire for more brand-created online videos, and the platform's dominance in video marketing underscore its significance in modern communication strategies.
As mobile devices continue to fuel the surge in video consumption, businesses must recognize the potential of video marketing to captivate audiences and build meaningful connections in the digital age. By harnessing the power of YouTube and video content, brands can position themselves at the forefront of their respective industries and secure lasting success in the rapidly evolving landscape 2023.
Video marketing in numbers
Take a look at some of the data below to help you understand more about video marketing effectiveness.
Brand-created online videos
91% of respondents demand more brand-created online videos. It's not just about the numbers; it's about what your audience craves. This statistic underscores the shift in consumer preferences. Your audience is more than passively accepting video content but actively seeking it out. Meeting this demand can establish your brand as a leader in your niche and foster a loyal following.
Regarding video marketing platforms, YouTube reigns supreme, with 90% of video marketers placing their faith in its potential. This trust isn't unfounded. YouTube's user-friendly interface, accessibility, and comprehensive analytics empower brands to fine-tune their video marketing efforts for maximum impact. Its platform reaches a broad audience and allows for precise targeting, making it an invaluable tool in your marketing arsenal.
How consumers access content has fundamentally changed, with mobile devices contributing to a remarkable 88.9% of the total visitor base. This statistic emphasizes the need to optimize your video content for mobile viewing. A responsive, mobile-friendly approach ensures that your audience can engage with your videos seamlessly, wherever they are. Mobile devices aren't just an option; they are the primary conduit through which your audience connects with your brand.
Advantages of visual content today
Every marketer appreciates the volatile nature of the landscape they are supposed to operate. Many marketing tools come and go; therefore, you must be very keen before adopting any marketing technique to be part of your strategy. The benefits you will enjoy from video form a good basis, especially when making a case to the higher office.
Take a look at these advantages:
- Boosting conversion and sales. In one study, over 74% of viewers who watched an explainer video bought the product. Adding a visual ad in an email leads to a 200-300% increase in conversion rate. If you are looking for the best ROI for your marketing campaign, make sure you add visuals.
- Cost-effectiveness. It has never been easier to make a video than today. With the right online platform, you can now easily make an animation or any other type of video for marketing your business.
- Increased visibility. The internet marketplace is highly competitive; only the most creative can survive. The best way to stay ahead is to guarantee you drive organic traffic to your website; this visual content comes in handy. With a creatively designed video, you can boost brand awareness as your content will be shared rapidly on social media networks and other platforms.
- Best ROI. A good video is still cheap to produce if you use the right online software. It is a highly effective tool, meaning you will enjoy a good ROI. This type of content is unrivaled regarding the rate of returns.
- Building trust and loyalty. A professional-looking web video not only promotes your brand but also builds trust. If visitors cannot find any visual to explain what you do, they leave immediately. Add explainer visuals for your brand, products, staff, and ongoing campaigns.
- Google loves video. Recent studies show that the top websites on SERPs for targeted keywords have some form of visuals on their pages. Adding video will surely promote your ranking on search engine result pages (SERPs).
- Leveraging mobile users. Over 80% of internet users own a smartphone, which is a market you must target. Mobile users love watching videos on the go and share rapidly. For this reason, you must add video to your responsive website.
- Video is versatile. Whether launching a new product, carrying out reputation management, explaining how a product works, or entertaining your audience, a web video does it all.
Video is the ultimate marketing tool in the contemporary business world; it is affordable, effective, flexible, and engaging. Overall, 92% of respondents report that video provides them with a favorable return on their investment, marking a new record high. This is a tool you need for your next SEO campaign.
Using professional video creators
Now that you appreciate the power of video marketing, it is important to go further and implement a strategy that suits your visual content. It is advisable to leverage the expertise and technology offered by video professionals.
Online video-making has never been easier because you lack technical skills. There are animation video makers who can help you create any type of video in a few steps and at the best prices. If you have any questions about promoting your production, these experts will guide you.
The statistics are clear: video marketing is not just a trend; it's the way forward in 2023 and beyond. YouTube's extensive global user base, the overwhelming demand for brand-created videos, and the platform's trustworthiness among marketers underscore its significance. Add to that the mobile device revolution, and you have a compelling case to make video marketing a core component of your digital strategy.
As you embark on your video marketing journey, remember that quality, relevance, and authenticity are essential. Engage your audience with captivating storytelling, informative content, and a genuine connection to your brand's values. By harnessing the power of video marketing on platforms like YouTube, you can take your brand to new heights, connect with your audience on a deeper level, and drive the success you've been striving for in the digital landscape of 2023.
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