App Marketing Glossary
Want to explore App Marketing without getting bogged down by professional jargon?Check out our list of vocabulary & key App Marketing terms.
A | All marketing terms
Apple Search Ads
App Marketing
Apple Search Ads (ASA) is an advertising platform developed by Apple that enables app developers to promote their apps within App Store search results. With ASA, developers can create targeted ad campaigns based on keywords, audience demographics, and other factors to reach users who are actively searching for apps.
ASA operates on a pay-per-tap model, meaning advertisers only pay when a user taps on their ad. This platform offers app developers a powerful way to increase visibility, drive app downloads, and improve user acquisition metrics by leveraging Apple’s massive user base and highly targeted advertising capabilities.
ASO
App Marketing
ASO, or App Store Optimization, or App Optimization, is the process of optimizing mobile apps to rank higher in App Store search results and increase visibility to potential users. Similar to SEO for websites, ASO involves optimizing various elements within the app store listing, including the app's title, description, keywords, icon, screenshots, and reviews.
By improving these elements based on user behavior and search algorithms, developers aim to increase app discoverability, drive more organic downloads, and ultimately improve app performance metrics such as downloads, retention, and revenue. ASO requires ongoing monitoring and refinement to adapt to changing trends, algorithms, and user preferences in the competitive app marketplace.
M | All marketing terms
Mobile App Analytics
App Marketing
Mobile app analytics is the process of collecting, measuring, and analyzing data related to the usage and performance of a mobile application. It involves tracking various metrics such as user engagement, retention, app crashes, in-app purchases, and user demographics. Mobile app analytics helps app developers and marketers understand user behavior, identify areas for improvement, and make data-driven decisions to optimize the app’s performance and user experience.
Mobile App Marketing
App Marketing
Mobile app marketing refers to the strategies and tactics used to promote and increase the visibility of a mobile application to attract users and drive app downloads. It involves a combination of techniques such as app store optimization (ASO), social media marketing, influencer partnerships, advertising campaigns, and content marketing. The goal of mobile app marketing is to enhance app discoverability, acquire loyal users, and ultimately maximize the app’s reach and success in the competitive app market.
Mobile Conversion Rate Optimisation
App Marketing
Mobile Conversion Rate Optimization (CRO) is the process of optimizing a mobile website or app to improve the percentage of visitors who complete desired actions, such as making a purchase or signing up for a service. It involves analyzing user behavior, identifying barriers to conversion, and implementing changes to enhance the mobile user experience and streamline the conversion process. Mobile CRO aims to maximize the effectiveness of mobile marketing efforts and drive higher conversion rates on mobile devices.
Mobile Technical Errors
App Marketing
Mobile technical errors refer to issues or malfunctions that occur on mobile websites or apps, impacting user experience and functionality. These errors can include problems such as slow page load times, broken links, JavaScript errors, or compatibility issues with different mobile devices and operating systems. Addressing mobile technical errors is crucial for ensuring a smooth and seamless user experience, reducing bounce rates, and improving overall mobile performance and conversion rates.
O | All marketing terms
Optimizing Mobile Apps
App Marketing
Optimizing mobile apps involves improving various aspects of an application to enhance its performance, usability, and overall user experience on mobile devices. This process includes optimizing app design, functionality, speed, and compatibility across different devices and operating systems. By optimizing mobile apps, developers can increase user satisfaction, retention, and engagement, ultimately driving higher ratings, downloads, and revenue.
W | All marketing terms
Webhook
App Marketing
A webhook is a mechanism used in web development to facilitate real-time communication and data exchange between different web applications or services. It allows one application to send automated notifications or messages to another application when certain events or triggers occur. Unlike traditional APIs that require polling or manual requests to retrieve data and webhooks allow instant and asynchronous communication, reducing latency and improving efficiency. Webhooks are commonly used for a variety of purposes, including triggering automated workflows, updating data in real-time, integrating with third-party services, and enabling event-driven architectures in web applications.