Email marketing Glossary

Delivery rate refers to the percentage of sent emails that successfully reach recipients’ inboxes without being bounced back or filtered as spam. It measures the effectiveness of email deliverability and the ability of messages to reach the intended audience. A high delivery rate indicates that the majority of emails are successfully reaching recipients, while a low delivery rate may suggest issues with sender reputation, email content, or recipient filtering.

DMARC, which stands for Domain-based Message Authentication, Reporting, and Conformance, is an email authentication protocol designed to combat email spoofing and phishing attacks. It allows email senders to specify policies for how receiving email servers should handle messages that fail authentication checks, such as SPF (Sender Policy Framework) and DKIM (Domain Keys Identified Mail). DMARC also provides reporting mechanisms to give insight into email authentication failures and unauthorized use of domains, helping organizations improve their email deliverability and security posture.

Drip marketing is a strategy that involves sending a series of pre-written, automated messages to prospects or customers over time. These messages are typically delivered via email, but can also include other channels such as social media or direct mail. Drip marketing aims to nurture leads, build relationships, and guide recipients through the sales funnel by delivering relevant content and communications at strategic intervals.

Email automation is the use of software to send scheduled or triggered emails to subscribers or customers based on specific actions or conditions. It allows businesses to streamline their communication, such as sending welcome emails, reminders, or promotional offers, without manual intervention.

An HTML email is an email message that includes formatting and styling elements created using HyperText Markup Language (HTML). These emails can contain images, links, colors, fonts, and other design elements to enhance their visual appearance and interactivity. HTML emails are widely used in email marketing campaigns to create visually appealing and engaging content that can attract and retain the attention of recipients.

A sig file, short for signature file, is a small block of text that appears at the end of an email message. It typically contains the sender’s contact information, such as name, email address, phone number, and website URL, and serves as a digital signature or personal identifier. Sig files are often used in business and personal communications to provide recipients with convenient access to the sender’s contact information and additional information.

Transactional emails are automated messages sent to individual users in response to specific actions or events, typically related to transactions or interactions with a website, application, or service. These emails are triggered by user activities such as account registrations, password resets, order confirmations, shipping notifications, and payment receipts. Transactional emails are personalized and contain information relevant to the user’s interaction, and are functional rather than promotional. They play a critical role in providing users with timely and relevant updates, enhancing the user experience, and facilitating communication between businesses and customers.