SMM Glossary
Want to explore SMM without getting bogged down by professional jargon?Check out our list of vocabulary & key SMM terms.
S | All marketing terms
SMM (Social Media Marketing)
SMM
SMM stands for Social Media Marketing, which is the use of social media platforms to promote products, services, or brands. It encompasses various strategies and techniques to engage with audiences, build brand awareness, drive website traffic, and ultimately achieve marketing objectives. SMM leverages the unique features and dynamics of each social media platform to create targeted campaigns, foster community engagement, and build meaningful connections with customers.
Social Networking
SMM
Social networking is the process of creating, building, and nurturing virtual communities and relationships between people online. This involves using internet-based platforms, such as Facebook, X (formerly Twitter), Instagram, and LinkedIn, to connect with friends, family, colleagues, or customers. These platforms enable users to share information, communicate, and form relationships, serving both social and business purposes.
T | All marketing terms
Telegram Promotion
SMM
Telegram promotion refers to the use of the Telegram messaging platform to promote products, services, events, or content to a targeted audience. It involves creating and managing channels, groups, or bots on Telegram to share promotional messages, announcements, offers, or updates with subscribers or members. Telegram promotion can include various tactics such as sharing informative content, running contests or giveaways, engaging with users through discussions or polls, and using advertising features to reach a wider audience. The goal is to increase brand awareness, attract potential customers, and drive desired actions such as website visits, purchases, or sign-ups through the Telegram platform.
Tik Tok Advertising
SMM
TikTok Advertising refers to the marketing activities and campaigns conducted on the TikTok social media platform to reach and engage with its user base. It includes various ad formats such as in-feed ads, branded hashtag challenges, branded effects, and top-view ads that allow businesses to showcase their products or services to TikTok’s diverse audience. TikTok advertising offers brands the opportunity to increase brand awareness, drive website traffic, and generate leads or sales through creative and engaging content tailored to the platform's young and dynamic user demographic.