Netpeak CSS

The CSS program is constantly evolving and Google is interested in making the service as popular as possible. Unlike some allowances that were only initially given, the 20% advantage for CSS Partners is likely to be available for a long time, making Partner advertising highly effective.

However, let's not forget - CSS is the result of a political decision and there is a possibility of changing the conditions. But the important thing is that the program is currently active, so take advantage of it as quickly as possible.

Each CSS partner gets a 20% price advantage in their CPC bids in real-time bidding to display ads from shopping campaigns that will compete with Google CSS. In practice, this means that a bid of EUR 1.6 from a partner in the course of the auction has the same value as a bid of EUR 2.0 by Google CSS. Those who advertise through Google CSS must bid 25% more in the auction than those who advertise through a CSS partner.

This discount is not an actual reimbursement of CPC costs, but an advantage in real-time bidding for a specific bidding position against Google CSS. Your ads through a CSS partner start from a better position, participate in more auctions, and are likely to get more impressions. CSS partners do not have a price advantage over each other.
They also do not have a price advantage in ads from dynamic remarketing, which is part of Smart Shopping Campaigns.

Such a clear impact of CSS, such as cost-per-click reduction, will only be seen in a standard CPC bid shopping campaign. In a smart shopping campaign or a simple but bid-based conversion strategy, the benefit will generally not be fully and specifically represented in reducing the cost-per-click. But a thorough analysis will find it and sum it scattered across various indicators, such as increased volume and number of transactions. Check the results of our customers who migrated their Shopping ads to Netpeak CSS.

It is possible to run testing, but it is a complex and time-consuming process. You must create a separate Merchant Center account through the Partner and launch new Google Ads campaigns and ads. The account and campaigns have no history, which inevitably worsens the initial results, especially in the area of possible volume. Such users come to the decision to switch to full migration very quickly, as the advantage of advertising through a CSS partner is pretty obvious.

It depends on your decision. You can give us access to the Google Ads and Merchant Center accounts. Or just to the Merchant Center. Or, option number 3, you can just decide not to grant us access to anything and continue to use the full power and advantages of Netpeak CSS.