Marketplace Glossary
Want to explore Marketplace without getting bogged down by professional jargon?Check out our list of vocabulary & key Marketplace terms.
A | All marketing terms
Amazon
Marketplace
Amazon is a multinational technology company best known for its e-commerce platform, one of the world’s largest and most widely used online marketplaces. Founded by Jeff Bezos in 1994, Amazon began as an online bookstore but quickly expanded to sell a wide range of products, including electronics, clothing, and groceries. In addition to its e-commerce business, Amazon offers services such as Amazon Prime, which provides members with fast shipping, streaming services, and exclusive deals, and Amazon Web Services (AWS), a cloud computing platform widely used by businesses.
With its vast reach, technological innovation, and diverse offerings, Amazon has become a dominant force in the retail and technology industries, shaping consumer behavior and changing how people shop for and consume goods and services.
E | All marketing terms
Ebay
Marketplace
eBay is an online marketplace that facilitates consumer-to-consumer and business-to-consumer sales through its website. It allows users to buy and sell a wide variety of goods and services, including electronics, clothing, collectibles, and more, either through auctions or fixed-price listings. eBay provides a platform for individuals and businesses to reach a global audience, making it one of the largest and most popular online marketplaces in the world.
Etsy
Marketplace
Etsy is an e-commerce platform that specializes in handmade, vintage, and unique goods. It connects independent sellers, artisans, and crafters with buyers worldwide, offering a diverse range of products across various categories such as jewelry, clothing, home decor, and art. Etsy provides a marketplace where sellers can showcase their creativity and craftsmanship, while buyers can discover one-of-a-kind items and support small businesses.
M | All marketing terms
Marketplace Marketing
Marketplace
Marketplace marketing refers to the strategies and activities undertaken by sellers or businesses to promote their products or services within online marketplaces. It involves optimizing product listings, managing reviews, and leveraging advertising tools provided by the marketplace platform to increase visibility and sales. Marketplace marketing aims to attract and convert potential customers browsing within the marketplace ecosystem, ultimately driving revenue and growth for the sellers.