AdSense is a contextual advertising program developed by Google that enables website owners to monetize their online content by displaying targeted ads. Website owners can sign up for AdSense and place ad code on their webpages, and Google’s automated system serves relevant ads based on the content and interests of visitors. AdSense offers multiple ad formats, including text, display, video, and rich media ads, providing flexibility to match a site's design and user experience. Publishers earn revenue through a pay-per-click (PPC) or pay-per-impression (CPM) model, with earnings based on the number of clicks or impressions generated by the ads displayed on their site.

AdSense is a popular monetization option for website owners, bloggers, and content creators looking to generate passive income from their online properties.

Online Advertising Glossary