The truth about the war in Ukraine. What do IT specialists from the Truth Fund do?

They call it the first war live. A war on many fronts including the informational one. Russia's digital blockade, the use of artificial intelligence to detect crimes, chatbots like eEnemy — thousands of IT specialists have joined the cyber troops. They also fight Russian disinformation. 

Ukrainian IT companies, the Ministry of Digital Transformation, and the Kyiv School of Economics have started the Truth Fund to fight fakes and spread the truth about Russia’s crimes. 

What they do:

1. They create broadcast messages for every user around the world. They promote their own content and share videos of like-minded people.

War Against War: the video on YouTube with more than 3.5 million views

Посмотреть эту публикацию в Instagram

Публикация от Banda Agency (@banda.agency)

Banda.agency’s video on Instagram with 1,9 million views

2. They launch advertising campaigns on social media. To inform Europeans about the actual state of affairs in Ukraine, to provide media support for humanitarian aid organizations, to show Russians and the mothers of Russian soldiers, what really is happening. Since the beginning of the war, the Truth Fund team has launched more than 100 ad campaigns. In the first three weeks of the war alone, they got 200 million reactions from the aggressor countries of Russia and Belarus. 
3. They use targeted advertising aimed at companies that continue to do business in Russia. 
4. They cooperate with foreign media and created UAbrave as part of PR support. Foreigners can use the platform to talk to English-speaking Ukrainians who witnessed military actions and atrocities. 
5. They encourage the fighting spirit of Ukrainians. Another project, Ukrainian Avengers, creates its own superheroes and tells stories about them. 

More than 3,000 digital professionals have joined the initiative so far.

To continue the struggle, the Truth Fund needs support. The team launched a fundraising campaign to raise $20 million. How can you support the project? You can donate to the project on our website or select one of the options below: