Case for the online store lifting from the Google Panda penalty: ROI 338%
Niche: heating and water supplying equipment.
Result: traffic increased by 126,54%, income increased by 121,04%, ROMI: 338%.
The Client
Before cooperating with Netpeak the project has been promoted by another company. But the quality of provided services did not satisfy the client. After the long search for a contractor the client decided to work with our company. By all indications, the project came to us with a Google Panda penalty.
The Challenge
The final goal was to increase the number of sales. But at the start we got several problems:
- Spam in the text.
- Spam in meta-tags.
- Generated h1.
More convincing was the analysis of traffic sources (traffic means non-branded organic search traffic) in March.
The Solution
- SEO-audit, in which special attention was given to writing a quality pattern of generation for title, description, keywords and headers h1.
- Fixed internal links, link to the page with the 404th server response.
- Press release was written.
- Linkbuilding, working on quality and natural links.
- Were written and posted on the site texts for humans.
- External links were checked.
- Recomendations for opimization images for the Searching Engines requirements.
- robots.txt was composed.
- The site structure was developed and changed.
- A lot of another minor, but no less important work.
The Results
1. Traffic increased by 126,54%.
Here and below the april information (1.04.2014 — 30.04.2014) is compared with the past period (2.03.2014 — 31.03.2014):
2. Income increased by 121,04%.
Now we should consider, that $3,986 income is a basic income, that we have on this site, though in February it was $2424.
In this case only the difference in sales was taken into account, though usually all sales are considered for the month. So here we can see income, that client wouldn’t get if he didn’t decide to work with us. Here is the power of quality SEO-audit :)
As we can see, Google traffic took the leading position.
Related Articles
Four Ways to Increase Website Visibility with Off-Page SEO
Learn about key external optimization tactics to strengthen site authority and increase traffic
All About Transactional Emails and How to Use Them
In this article, I will explain what makes an email transactional, the different types of transactional emails, how they differ from marketing emails, and how to evaluate their effectiveness
A Detailed Guide on Semantic HTML: What Is It and Why It’s Important for SEO
The article explores the significance of semantic tags in enhancing website clarity and usability