Measuring Tape ASO Case Study – Increasing Organic App Installs From Zero to 20,000 per Month
The Client
Measuring Tape is an ARKit technology-based app that measures objects with the camera of a smartphone. It is the perfect solution for interior designers, architects, contractors, real estate agents and anyone in need of quick measurements.
Measuring Tape was one of the first apps for this client. Our task was to prove the effectiveness of search engine optimization as a tool to increase free installs and produce results.
The Challenge
First of all, we needed to include and fill in all available localizations. The goal of optimization is to increase the number of indexed relevant keywords at the top of the search results, as this helps to grow traffic.
The Solution
Since the App Store provides a starting boost in the first weeks after the release of a new app, we prepared metadata sets across 39 localizations for the app launch. It quickly gained traction due to regular iterations of metadata and has reached 20,000 monthly installs so far.
Initially, we researched competitor data and compiled a voluminous semantic core.
Then, we worked with metadata. In each subsequent iteration, we tried using new keywords in the metadata, and also moved them to the most significant field - the title. Then, we checked how this would affect the ranking. In that manner, we iterated over the entire pool of keywords in order to identify the optimal set of metadata.
After that, we continued to update the metadata in selected locales at least once a month, to ensure that the text ASO stayed relevant.
The Results
As a result, we managed to rank in the top positions for a variety of keywords. The improved ranking led to an increase in impressions and installs, from zero to 20,000 per month.
Read more:
- SmartTender's success story — boosted organic traffic by 124%.
- Book24 Success Story — 100% Revenue Growth from Email Marketing.
- Decathlon's success story: entering a new market, increasing website visibility by 5 times, and +20% of non-branded traffic monthly.
Related Articles
Core Web Vitals Report in GA4 and Looker Studio: A Guide to Monitoring Your Website's Page Speed Metrics
This guide provides instructions on how to create an informative report on the loading speed of your website using GA4 and Looker Studio.
5 Software Features Your 3PL Provider Should Have
Looking for a reliable 3PL provider? Discover the essential software features your logistics partner should offer to streamline your operations and enhance efficiency. Explore the top 5 must-have features to optimize your supply chain management and drive
Traffic Cannibalization in ASO and Apple Search Ads
What is traffic cannibalization and why is it needed?