Robokana ASO Case Study – Increase in Impressions and Installs with Thoughtful ASO
Results: App showed an increase of + 180-200 impressions per day and + 30-40 installs.
The Client
Robokana is a handy app for Japanese language learners. This interactive tutorial-based app helps users to learn the Japanese alphabets and symbols of kana and kanji.
The Challenge
Our goal was to identify new growth points for the app. In the "Education" category of apps, the main source of traffic is often organic. Therefore, it is not surprising that the client chose App Store Optimization since the purpose of the Robokana tool is to attract free users. Initially, a decision was made on a one-time iteration for 13 locales: English (Australia), English (UK), English (US), French, German, Italian, Korean, Russian, Spanish (Mexico), Spanish (Spain), Catalan, Ukrainian, Chinese (Simplified).
The Solution
First of all, we conducted competitor analysis. Based on the number of installs and income of competitors in the niche, we decided on the key locales that were in need of optimization. Then, we gathered the most extensive semantic core and compiled new text metadata. With the help of cross-locales (remember, there are 5 locales in the USA), we managed to account for most of the important keywords.
The Results
Thanks to the new and improved keyword positions after metadata release, it was possible to increase both impressions and installs. According to our calculations, the increase comprised of an additional 180-200 impressions per day and 30-40 installs per day. This estimate includes keywords for which changes were made in the metadata.
Dynamics of the app impressions for the last month and a half. Impressions (Search) and Units (Organic):
Graph of impressions and installations:
Learn more about ASO in UK and read:
Recommended theme posts
Related Articles
All About Interaction to Next Paint (INP)
How to calculate, verify, and improve the INP value, and what will it do? Let's find out
What Does a Brand Manager Do? And How to Become One
What employers want to see in a resume and what are the directions of development of a brand manager by specialization — read in the article. Plus a list of useful tools for everyday work
What Is Cost Per Lead, and How to Calculate It
Cost Per Lead (CPL) helps us understand how much it costs to attract potential customers.