ASO
App Store Optimization

When it comes to App Store Optimization (ASO), we're one of the few digital marketing agencies that offer a results-based pricing model without using motivated traffic.

Put simply, you only pay for the increased number of installs of your application.
Tell us about your project
Another factor that sets us apart is our proprietary mobile app optimization technology tested on our application package (Tonti Laguna Mobile), a subsidiary of Netpeak Group. Through this, the Netpeak Mobile Search Algorithm is available to a wide range of customers.

Our App Store Optimisation Agency does not use motivated traffic or internet bots to increase online engagement. We utilize our proprietary search algorithm to increase your App Store visibility, organic traffic, and installs. This can lead to a significant increase in downloads within a short space of time.


How Does ASO Create Business Growth?
Increases both organic traffic and app installs
Increases your conversion rate from page views to app installs
Increases search visibility and improves search rankings
Improves app ratings and popularity
Attracts new target audiences
Customizes or localizes your app for new markets
Our App Store Optimization Services:
Performance ASO for App Store
This is our unique business offering — with Perfomance ASO, you only pay for the increased installs of your application. Do note that it is available for the AppStore marketplace only.

With our proprietary ASO technologies, we can guarantee an increase in installs without using motivated traffic, internet bots, etc.

The service is available for apps with the following features:
1. Worldwide App Store apps.
2. 10 000 to 200 000 organic installs per month.
3. ARPU (Sales/Downloads) > $0.3.
4. An average rating of > 4.1.
5. At least five language versions or not tied to a specific location.
6. Not a game, as games are not usually searched for by function.

You will also be granted access to App Store Connect.

Get started with Performance ASO
Subscription ASO for App Store / Google Play
This service includes long-term support at a fixed price.

It also includes optimization for any specified locales.

Get started with Subscription ASO
One-off ASO for App Store / Google Play
This service suits you best if you are looking to get your app locales optimized separately.

ASO for AppStore
Inclusive of metadata creation with the help of native advertising for every locale plus keywords from the semantic core we create.

ASO for Google Play
Inclusive of titles and both short and long meta descriptions.

Get started with One-Off ASO
How ASO Is Performed
Promotion strategy development
We analyze the app, its target audience, and current KPIs such as number of views and installs. We сonduct a competitive analysis and build an optimal strategy to get your app ranking highly on Google.
1
Keyword research
We select the keywords most relevant to the services or products you offer and create a semantic core for each locale.
2
Metadata optimization
Using this semantic core, we choose the right keywords for the app title, subtitle, and keyword field. We select keywords that exactly or partially match relevant search queries and meet the store requirements.
3
KPI analysis
We measure the current ASO performance indicators including conversion rate, keyword rankings, install rate, and view rate. We also monitor user ratings and reviews.
4
Building summary reports
We use a Telegram bot to immediately get notified of the dynamics of a project. Accordingly, we perform comparative analyses of the indices before and after optimization, analyze the dynamics, and make decisions on the next iterations.
5
Here is how our technology has helped some of our clients:
ASO: Improving Search Visibility for OLX
Our goal was to improve search visibility of OLX in the 'Job' and 'Real Estate' categories.

We took advantage of the fact that three locales are supported in Ukraine at the same time: Russian, Ukrainian, and English (UK).
ASO: Photo Transfer Case Study
We created a text ASO for all localizations based on the daily ranking position analysis. In addition, we utilized the data from competitive analysis and Apple Search Ads. Working with a large number of localizations at the same time led to a considerable improvement in rankings.

At Netpeak, our payment model is based on performance.

As a result, you only pay for actual improvements in the number of app installs.
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