App Store Optimization

When it comes to App Store Optimization (ASO), we're one of the few digital marketing agencies that offer a results-based pricing model without using motivated traffic.

Put simply, you only pay for the increased number of installs of your application.
Another factor that sets us apart is our proprietary mobile app optimization technology tested on our application package (Tonti Laguna Mobile), a subsidiary of Netpeak Group. Through this, the Netpeak Mobile Search Algorithm is available to a wide range of customers.

Our App Store Optimisation Agency does not use motivated traffic or internet bots to increase online engagement. We utilize our proprietary search algorithm to increase your App Store visibility, organic traffic, and installs. This can lead to a significant increase in downloads within a short space of time.

How Does ASO Create Business Growth?
  • Increases both organic traffic and app installs
  • Increases your conversion rate from page views to app installs
  • Increases search visibility and improves search rankings
  • Improves app ratings and popularity
  • Attracts new target audiences
  • Customizes or localizes your app for new markets
Our App Store Optimization Services:
How ASO Is Performed
  • Promotion strategy development
    We analyze the app, its target audience, and current KPIs such as number of views and installs. We сonduct a competitive analysis and build an optimal strategy to get your app ranking highly on Google.
  • Keyword research
    We select the keywords most relevant to the services or products you offer and create a semantic core for each locale.
  • Metadata optimization
    Using this semantic core, we choose the right keywords for the app title, subtitle, and keyword field. We select keywords that exactly or partially match relevant search queries and meet the store requirements.
  • KPI analysis
    We measure the current ASO performance indicators including conversion rate, keyword rankings, install rate, and view rate. We also monitor user ratings and reviews.
  • Building summary reports
    We use a Telegram bot to immediately get notified of the dynamics of a project. Accordingly, we perform comparative analyses of the indices before and after optimization, analyze the dynamics, and make decisions on the next iterations.
Here is how our technology has helped some of our clients:
ASO: Improving Search Visibility for OLX
Our goal was to improve search visibility of OLX in the 'Job' and 'Real Estate' categories.

We took advantage of the fact that three locales are supported in Ukraine at the same time: Russian, Ukrainian, and English (UK).
ASO: Photo Transfer Case Study
We created a text ASO for all localizations based on the daily ranking position analysis. In addition, we utilized the data from competitive analysis and Apple Search Ads. Working with a large number of localizations at the same time led to a considerable improvement in rankings.

At Netpeak, our payment model is based on performance.

As a result, you only pay for actual improvements in the number of app installs.
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