Using AI for SEO: How to Save Time and Money

The use of artificial intelligence (AI) presents many opportunities for digital marketing professionals. But is it all down to the industry giants of ChatGPT and Bing Chat, or are there other tools to make use of? In this article, I will tell you how artificial intelligence can help SEO specialists complete tasks and the best tools to use (hint: it’s not just ChatGPT!). I will also discuss using AI to generate images on demand.

What tasks is AI already solving in SEO? 

AI is being actively used in SEO, as it saves time for marketing experts and reduces costs for businesses. So how exactly should SEO specialists use AI?

Writing unique texts

You can use text generators if the project does not have the budget to write texts for the website outreach, blog, category, and product pages. For example, ChatGPT. This is especially relevant for startups or projects with a limited budget. However, AI-generated text can be ambiguous or have strange speech patterns. You still have to spend time editing such content before publishing it. Also, do not forget that AI text editors can make mistakes.

Adding meta tags

ChatGPT is unlikely to give you perfect meta tags from scratch, even if you include keywords and a maximum number of characters in your prompt – the system mostly ignores the latter. However, using AI can help you get inspired to create eye-catching meta tags and solve the problem of translating them into other languages.

Quick text translation 

When using AI to translate texts, you will get fast results. It is especially useful for large volumes of texts or translations into rare languages.   

Text check

You can use AI to check the text for spelling, basic punctuation, or other types of errors. You can also ask AI to edit the text stylistically, for example, to rewrite the text in an official style.

Finding topics for articles

If you are looking for inspiration, AI can help you find new topics for outreach or blog articles. The downside is AI recommendations are not up to date. As large language models often have limited access to the global network and the latest news, they work well for evergreen topics but usually do a poor job of suggesting hot or recently popular topics.

Generating tech SEO elements

AI can help solve everyday tasks in SEO, such as using regular expressions, simple scripts, schema markup, and code elements (e.g., adding a code block with region). However, it is important to check the generated elements independently before adding them to the website code.

Creating catchy headlines

An eye-catching headline is known to attract visitors to your content, but what if you can’t think of anything witty and memorable? Use AI to suggest a few headline options and get inspired. The downside is that AI-generated headlines can get repetitive.

Finding keyword synonyms

If you’re looking for ways to expand a keyword list, you can use AI to find synonyms and variations for keywords.

This list of AI capabilities for website optimization is not exhaustive. There are many standalone programs that can help with more specific tasks, such as transcribing audio and video recordings, generating images and infographics, and extracting text.

AI tools for SEO: how to choose?

While Della and ChatGPT are some of the most commonly used AI language tools, there are also many other programs you can use. Let’s take a look at some of them.

Grammarly AI

Many people are familiar with Grammarly, a program created by a unicorn company with Ukrainian roots. It edits English text and corrects punctuation, syntax, and spelling errors. However, not many people know that a beta version of GrammarlyGO AI is already available. It offers a variety of features for creating English texts and titles, and it is available in both free and premium versions. 

Grammarly AI features

To customize your text, you can choose from several options in GrammarlyGO’s settings menu:

  1. Formality of the text: casual, neutral, formal.
  2. Tone of the text: you can choose up to three items from the list, including personable, confident, direct, empathetic, witty, and engaging.
  3. Profession: product designer, engineer, HR specialist, marketing specialist, business owner or manager, IT specialist, sales specialist, designer, businessman, legal specialist, writer, student, medical professional, recruiter, CEO, or other.
  4. Language dialect: British English, American English, Canadian English, and Indian English.

Although the general functionality of GrammarlyGO is available to all users, the number of prompts provided in the paid and free plans is different. The premium version offers 1,000 prompts that can be used in 26 days, while the free version offers 100 prompts in 30 days.

Types of prompts in GrammarlyGO 

According to the Grammarly blog, their artificial intelligence can handle three types of prompts:

1. Custom prompts. You can enter any prompt of any structure that would be useful when writing texts. The official blog suggests using this template:

Write a [composition type] for [audience] that [purpose]. Make it [tone] and [length].

That is, you should determine the audience, the purpose of writing the text, its tone, type, and length. This will help you get a text that clearly meets your needs.

2. Suggested prompts. You can use GrammarlyGO’s suggestions in the Ideas for you box. 

Once you click on the idea options, the app will prompt you to create a topic.

The text generated by GrammarlyGO can be useful in a variety of situations. For SEO specialists, the most useful features are the blog functions:

  • generate ideas for a blog post;
  • offer helpful tips and advice;
  • write a marketing proposal;
  • tell a story.

The following prompts are useful for communicating with clients and webmasters: 

  • write a project progress report;
  • respond to a customer complaint;
  • write an engaging introductory email;
  • follow up on a customer request; 
  • provide a project update;
  • offer to resolve an issue;
  • write an apology.

Here’s an example of the information you’ll need to generate a project progress report:

These features will save you time and effort when writing emails and texts. They are also useful if you are not confident in English but need to communicate professionally with customers.

3. Reply prompts. When replying to an email, you may see a button that says Reply quickly. Clicking this button gives you a summary of the original email and three reply prompts.

Is it possible to customize the results of GrammarlyGO?

Once the text is generated, it can be rephrased or edited for tone. Here is an example:

1. The text generation prompt is titled How to optimize your website.

2. Here is how the text changes when you select one of the free tones (persuasive, assertive, and formal).




As you can see, there is a difference, but it is quite small and only involves replacing certain words and phrases with those that match the specified parameters. Do not expect significant changes in the content of the text when you customize the text with tones. 

Is there a difference between the quality of the texts in the premium and free version? 

We conducted an experiment to see if the AI works the same for the free and premium versions.

1. In both versions, we selected the following content generation ideas and settings: “generate blog post ideas,” “neutral style,” “catchy,” “funny,” “product designer,” and “American English.”

2. We typed Search engine optimization for e-commerce into the query string:

3. These are the results we got. 

Grammarly Premium:

Grammarly Free:

It’s safe to say that there’s no significant difference between the generated themes in the free and premium versions.


GrammarlyGO can help SEO specialists save time when writing texts, sending emails to clients and webmasters, and finding topics for blog articles. There is practically no difference between Grammarly Premium and Free, except for the number of requests allowed per month. Most importantly, the quality of the generated content is about the same in both versions.


The Serpstat SEO platform has also enriched its functionality with AI elements. 

Almost all Serpstat AI features support 24 languages:

  • Greek;
  • English;
  • Ukrainian;
  • Swedish;
  • German; 
  • Bulgarian; 
  • Danish;
  • Czech;
  • Estonian, 
  • Spanish;
  • Finnish; 
  • French; 
  • Hungarian;
  • Italian;
  • Japanese;
  • Lithuanian;
  • Latvian;
  • Dutch;
  • Polish;
  • Romanian;
  • Portuguese;
  • Russian;
  • Slovak;
  • Slovenian;
  • Turkish;
  • Chinese.  

You can now find several AI-powered features in the program:

  • Title generation;
  • Description generation;
  • Paraphrasing;
  • Grammar and spelling;
  • Article generation;
  • AI content recognition;
  • YouTube transcription;
  • Keyword extraction;
  • Bag of Words;
  • Keyword Patterns;
  • Article Builder;
  • FAQ generation;
  • Plagiarism Checker;
  • Ad generation;
  • Social media.

In my article about text relevance, I discussed text uniqueness and how to check it using Serpstat.

Top 9 Serpstat AI features for SEO

1. Description generation: text short extractor

The tool summarizes the added text and generates a description of the site pages. Serpstat charges for requests using its internal currency of credits. Requests in English cost 150 credits per request, and requests in other languages cost 450 credits per request.

How to use this tool?

Please note. The tool is not suitable for creating meta description tags because it does not highlight keywords. It describes the general theses of the text, but not its main essence. 

The tool describes the text’s thesis when you want to highlight the main points and cause-and-effect relationships. For example, if you want to quickly summarize information in a blog article or understand what blocks of information it should be divided into. 

The extract can be saved in .txt format, and the maximum length is 1024 characters.

2. AI content detector

Each 1K character = 100 credits of the Tools module. 

Enter your text, and the tool will show the percentage probability of it being AI-generated (red) or human-generated (green). You can check up to 5,000 characters at a time. 

Why do you need this tool?

To check if a certain text was written by a human or generated by AI.

In practice, some outreach sites may reject texts written by ChatGPT. With the AI content detector, you can evaluate the overall quality of the text and its naturalness.

3. FAQ Generation

This tool works in two steps; it first generates question ideas, and then it generates answers to the questions asked. You can skip the first step and add your own questions to generate FAQs for your website.

Each generation request costs 100 credits of the Tools module.

Option 1: Generate answers to questions of your own.

1. Start by entering a few questions that you would like to include in the FAQ.

2. After clicking on Generate answers, you will get the results, which can be copied directly from the program or saved in txt, html, or format to quickly create a schema markup of your FAQ.

Option 2: Upload a few keywords (up to 200 characters) to help you select the FAQ topics and questions. Keep in mind that the questions are pulled from the Serpstat database, so they may not always exactly match the intent of the prompt. 

For example, if you enter “SEO” as a keyword, possible questions will include Korean pop singers’ names because Seo is a common name among Korean singers. 

After generating the questions, click Generate answers. The rest of the steps are the same as the previous option.

Why do you need this tool?

To quickly create FAQs and schema markup for FAQs. It can be used for both blog and category pages.

4. Article generation

Add text that conveys the meaning of your future article, and the tool will generate an article with a ready-made structure. The average text will be 4,100 characters with spaces. Each request costs 1,000 credits for English and 1,500 credits for other languages.

Start by entering the title of your planned article in the field provided:

After that, the text with H1-H2 headings and lists will be generated in less than a minute.

Why do you need this tool?

To quickly create an article for outreach, blog, or category/product pages. But remember, you should still edit and proofread the text before publishing it.

5. Title generation

Unlike other Serpstat AI functions, the title generator only works in English. 

The interface consists of a request history menu, a field for entering text (up to 1,000 characters), and the generated results. 

One request costs 150 credits, but the generation time at present is more than 5 minutes, which is quite long. 

Why do you need this tool?

To create a title for an article if you can’t come up with one yourself. For meta tags, the use of this functionality is still questionable as it does not highlight keywords.

6. Bag of words

The bag-of-words tool generates a table with the most frequent keywords in the added text. It counts the words in the text and returns a list with frequency of occurrence data. Each request costs 100 module credits.

You can enter the text yourself or add a URL. You can also choose to show words that have been mentioned once. The results are shown in the form of a keyword frequency table.

Important: The service works in languages other than English, but please note that it does not recognize auxiliary parts of a word (e.g., från, på, det, in Swedish) and treats them as separate words.

Why do you need this tool?

To select keywords and LSI words for writing content based on competitors’ text indicators. 

LSI words (Latent Semantic Indexing) are words, excluding keywords or key phrases, that define the topic. After reading the list of these words, it becomes immediately clear what the text is about, even though the list doesn’t have a single keyword on it.

7. YouTube transcription

Use this tool to get auto-generated YouTube video transcripts. You can then easily convert the video content into a draft article. Each request costs 100 module credits. 

It’s easy to use. Simply add a link to the YouTube video in the field.

The program took less than a minute to transcribe an 11-minute video, which is quite fast. Like all such programs, AI has not yet learned how to place commas or dots, but in general, it gives you an adequate draft of textual content.

Why would you need this tool?

There are many reasons for transcribing a YouTube video. Some of the most common reasons are 

  • to add subtitles to a video;
  • to highlight key points to describe the video or an article based on the video;
  • to quickly get the information you need without having to watch the entire video;
  • translate the content of the video into other languages.

8. Keyword patterns

The keyword patterns tool finds combinations of keywords that occur most frequently in the added keyword list. It shows their frequency and examples of words that can be replaced in the template. The template list does not contain keywords that occur less than twice.

To use this feature, enter each keyword in a new line. The program can process up to 10,000 keywords simultaneously. As of September 2023, the tool is free to use.

This generates keyword patterns that you can save in .csv format. 

 Why do you need this tool?

To get all possible variations of comprehensive keyword research and scripting to generate keyword bundles. 

9. Paraphrasing 

The paraphrase tool rewrites the added text while preserving its original meaning. Paraphrase web content to avoid plagiarism and check the level of uniqueness. Only the first 750 characters are considered.

Each request costs 500 credits for requests in English and 750 credits for requests in other languages.

After entering the text in the field, you will get paraphrased results with a difference of more than 90%.

Why do you need this tool?

To increase the uniqueness of the text.

How do I access Serpstat AI features?

To access the AI features on Serpstat, you need to log in to your account and follow these steps:

1. Click on your profile picture in the top right corner and select Account management

2. Next, copy your API token.

3. Go back to the page containing the AI feature you are interested in and enter your token in the required field.

4. Check the number of remaining limits for the AI for content feature in the Tools tab.

Now, you can enjoy the features of Serpstat AI for your work. 


Serpstat AI has rich functionality that can help you solve regular SEO tasks, from generating articles in 24 languages to detailed keyword research and transcribing YouTube videos.

What kind of AI is there for images?

In addition to text, AI can help you work on images for your websites and outreach. There are a variety of paid and free programs for everyone. Let’s take a look at three of them. 

This is a tool for colorizing images from black and white to color. There is no watermarking, and the tool has a free and paid version. The paid plan allows you to save the image in HD. One HD-quality image costs $2, and 75 images cost $49.

The tool is useful for those who want to add personality to stock images and for those who want to keep the same style for all images on their site.

Image Creator from Microsoft Bing

Image Creator is a solution that helps users create AI images using DALL·E. Currently, Image Creator only supports requests in English.

For best results, you have to be very descriptive. Be creative and add details: adjectives, locations, and even artistic styles such as digital artwork and photorealistic.

Tip: I recommend hovering over the images in the Explore ideas section to learn how to write quality requests. It will show you which query returned that image, and this will help you better understand what to include in a request.

You will receive 100 boost credits every day to speed up the program. If you run out, it will take longer to generate images. 

You can try to generate an image with the Surprise me button, which can sometimes generate very cute and eye-catching images.

Tip: Don’t ask the AI to create an image of people because it will probably create something creepy with faces contorted into horrible grins.

It is also not recommended to add a title, as your request to add words to the image will most likely be ignored.

This AI application is suitable for SEO tasks that involve the use of images. For example, it can help you create an attractive image for your website or outreach text. But in general, the possibilities of Microsoft Bing Image Creator are very diverse; from creating logos to avatars in social networks, it all depends on your intention. 

Fy! Studio

Fy! Studio is another tool that will help you generate images for your website. You have to pay to generate more than two images per day and save the generated images. Unlimited generation costs $5 per month, along with over 4,000 free saves and a lifetime archive of your generated images. Fy! Studio works similarly to Microsoft Bing’s Image Creator. Simply enter what you want to see in the image and click the button.

One advantage of this program is that it offers a better choice of styles. There are a variety of options to choose from, so you have a clear idea of what to expect from the settings you choose. 

This service also has the ability to generate 18+ images, which is not possible with the Microsoft Bing Image Creator. 

You can also add your own photos, and the AI will reproduce them in a different style. As with the previous site, trying to do anything with images of people can be frustrating: 

Aside from the problems with AI’s perception of humans, Fy! Studio is a great way to find a nice image for your website or for outreach text.

Legality of using AI images

There are many apps that can help create beautiful, high-quality images (as long as they are not images of humans). However, it’s important to remember that copyright laws on AI-generated images are still evolving and vary between different countries and jurisdictions. In general, however, users are encouraged to label AI-generated images appropriately to avoid confusion or misattribution.

Also, any images created using a text request to current generative AI models cannot be copyrighted in the United States. So says the U.S. Copyright Office (USCO), which has equated such requests to a buyer giving directions to an artist. “Humans determine what should be displayed, but it is the machine that determines how the user’s instructions are realized in the output,” the USCO writes in a new guideline. So you can’t claim copyright for such images on your website either.

In general, AI-generated images are free to use for now, but it’s important to keep up with the latest news in the industry as changes are common in this rapidly developing field.


Today, many SEO tasks, especially those assigned to junior SEO specialists, can be done faster with AI. For example, writing technical requirements for copywriters, creating eye-catching meta tags, filling the site’s blog with new articles, and translating content into different languages. Therefore, using AI tools has become an everyday routine in the work of SEO specialists.

There are several existing AI tools and text generators for general use, such as Grammarly and Serpstat AI, and such tools continue to be developed. 

  • Grammarly Al is feature-rich in both paid and free versions. The resource helps SEO specialists write texts and emails to clients and webmasters and find topics for blog articles. 
  • Serpstat AI also generates texts, especially FAQs, articles, and YouTube transcriptions.

As we can see, the choice of AI is not limited only to ChatGPT and Bing Chat, which have established themselves as the industry’s main players. AI is also not limited to text-based content. It can be used to create and modify images for websites and outreach.

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