Complex Email Marketing System
On a turnkey basis for online stores, services and e-commerce websites.
We can organize regular and structured communication with your customers through email, messenger, SMS newsletters and push notifications.
We can increase loyalty, AOV and purchases.
Our Clients
Email & messengers can be one of the most effective marketing channels for your business. They can generate up to 15% of the total income at a comparatively low cost.
Despite the technological aspect of the service, it all comes down to a simple marketing rule: it's easier and cheaper to sell to existing customers than to acquire new ones.
Despite the technological aspect of the service, it all comes down to a simple marketing rule: it's easier and cheaper to sell to existing customers than to acquire new ones.
Maksym Sokoliuk
Head of Email Marketing
Head of Email Marketing
Email, Messenger, Push Notifications to Safeguard Your Business Objectives
Building an email marketing list of prospective customers
We create a Customer Journey Map and a scoping document to embed forms, pop-up windows and special offers on your website for users to subscribe and submit their email addresses and thus become leads and prospects.
01
Increasing sales volume and boosting revenue
Using accurate customer segmentation and targeted mailing lists, we can increase your sales volume. Customers who make an order are offered related products and additional services.
02
Turning prospects into customers
Utilizing our engagement email campaigns we turn visitors to your website into paying customers, offering them relevant products and special offers.
03
Boosting repeat sales and increasing customer lifetime value
Through regular and structured communication with customers, we generate more repeat sales, converting one-time buyers into loyal customers.
04
Re-engagement of inactive customers
How many of your customers purchased once and never came back? By utilizing RFM analysis, we will create a proposal to encourage repeat purchases amongst target groups.
05
Increasing brand awareness and loyalty
Sending regular emails allows you to gently remind your customers of your business and seasonal peaks, where your levels of demand are at their highest. Sending relevant content regularly can help increase brand awareness and loyalty.
06
Why Choose Email, Messengers, and Push Notifications?
1
Inexpensive email marketing tools and services
The average cost of one email is $0,002.
2
High conversion rate
An effective email marketing tool delivers a higher conversion rate than other traffiс channels. For example, the conversion rate for triggered emails of 5-7% outperforms that of pay per click advertising's 1-2%. The conversion rate into transaction for promotional emails is 8-14%.
3
Customer segmentation
Based on the needs, interests and other parameters, it allows you to increase your conversion rate with the help of personalized email campaigns.
4
Customer winback
It's a great tool to recover lost sales, get more views and sell related products.
What do our Email services include?
Effective strategy
An audit of your existing customer base
Competitor analysis to create successful email templates and activate your customer base
Help with finding the most effective communication channels and types of mailing lists for your business
A plan and strategy to launch new tools
Competitor analysis to create successful email templates and activate your customer base
Help with finding the most effective communication channels and types of mailing lists for your business
A plan and strategy to launch new tools
Email marketing setup service for your newsletters
- Configuration of a mail transfer agent and reviewing the spam score and email deliverability
- Set up of analytics and data management
Content for email marketing campaigns
- Creation of an effective content strategy for promotional and informational emails
- Design and build of HTML email templates
Email marketing list building
- Definition of a user journey map
- Use of pop-up and other types of forms on your site to grow your contact list
Technical requirement documents
- For programmers — to embed forms to your website and set up triggered emails
- For web designers — for email banners
Email list optimization and segmentation
- Processing, updating and segmentation of your customer base
- Completion of an RFM analysis
Extensive system of automated mailing lists
- Abandoned browse emails
- Abandoned cart emails
- Registration confirmation emails
- Order confirmation emails
- Order status emails
- Post purchase emails (review, cross-selling)
- Event triggered and segment-based emails
Regular email newsletters
- Automated and manual email campaigns
- Development of effective hypotheses to improve KPIs
- A/B tests to determine which variations perform better for later usage
Monthly reporting on the main KPIs
- Synthetic email marketing KPIs:
- Open rate (OR) is the percentage of the total number of subscribers who opened an email campaign
- Click-through-rate (CTR) is the percentage of users that have clicked on at least one link in your email marketing campaign
- Click-to-open-rate (CTOR) compares the number of unique clicks to unique opens
- Reputation management KPIs:
- Bounce rate is the percentage of email addresses in your subscriber list that didn't receive your message because it was returned by a recipient mail server
- Spam complaint rate is the percentage of recipients that click the spam or junk button in their inbox
- Unsubscribe rate is a measure that indicates the percentage of users who have opted-out from the mailing list
- Business performance KPIs:
- ROMI — return on marketing investment
- CPO — cost per order
- CAC — the cost of winning a customer who has purchased a product/service
Tools and Email Marketing Strategies We Use
Triggered emails
We set up triggered email campaigns to provide automated, personalized responses to customers' activities on your website such as: cart abandonment, abandoned browsing, items back in stock and other events.
Welcome emails
A sequence of emails sent directly after a user signs up. These emails help you build an ongoing relationship and trust with your customers.
Promotional emails
Promotional emails for coupons, sales, promo codes and special offers targeting particular segments of your customers.
Informational emails
These are to build expertise and create customer loyalty providing content they may find useful.
Customer service emails
Customer service emails such as subscription confirmations, order status updates, review requests and other customer service emails including cross selling.
Event-triggered promotional emails
We send both mass and personalized emails with promotions tied to an event during a year.
Re-engagement of inactive customers
We set up re-engagement email campaigns to win back your inactive subscribers.
Customer satisfaction surveys
We invite customers to fill out an email survey to help you understand their requirements and to gather data for more detailed segmentation.
Use of additional channels of communication
Push notifications, Viber messages and SMS.
RFM analysis
Customer segmentation based on the frequency, recency and monetary value of their transactions to create personalized offers with higher ROI for your top customers.
Email Marketing Services and Plans
Email marketing services pricing and the set of tools depend on the number of contacts you want to send mails to and your business type and niche. Please fill out the form, and our specialists will contact you as soon as possible to build an email communication strategy to suit your business.
For the projects that do not use the email channel or just starting to use it.
Start
- Subscription confirmation
- Welcome emails
- Abandoned browse emails
- Abandoned cart emails
- 4 unique automated email campaigns
For the projects with more than 10 000 active contacts that are already using the email channel but would like to improve its performance.
Growth
- All features from Start plan, plus
- Back in stock notifications
- Monthly email reactivation campaigns
- 6 unique automated email campaigns
For those who want to build a full-fledged marketing plan based on CRM and improve the performance of all communication channels.
Enterprise
- All features from Start and Growth plans, plus
- Special offers
- Customer feedback
- Recommended items
- 10+ unique automated email campaigns
Tell us about your project
See full-feature comparison
What we do:
Start
Growth
Enterprise
One-off email reactivation campaign
Number of unique templates to send manual newsletters (per month)
Up to 8
Up to 16
Up to 24
Subscription confirmation email
Welcome email series
Manual push-notifications (web/mobile)
Browse abandonment emails
Cart abandonment emails
Back-in-stock emails
Monthly email reactivation campaign
Wishlist emails
Product recommendation emails
Automated customer feedback
Unique automated email campaigns
Up to 4 automated campaigns
Up to 6 automated campaigns
More than 10 automated campaigns
Marketing/transactional email evaluation and optimization
Messenger newsletters (Facebook, Viber, Whatsapp)
SMS
Omnichannel and automated sales funnel integration
RFM analysis
See full-feature comparison
What we do
Start
Growth
Enterprise
One-off email reactivation campaign
Number of unique templates to send manual newsletters (per month)
Up to 8
Up to 16
Up to 24
Subscription confirmation email
Welcome email series
Manual push-notifications (web/mobile)
Browse abandonment emails
Cart abandonment emails
Back-in-stock emails
Monthly email reactivation campaign
Wishlist emails
Product recommendation emails
Automated customer feedback
Unique automated email campaigns
Up to 4 automated campaigns
Up to 6 automated campaigns
More than 10 automated campaigns
Marketing/transactional email evaluation and optimization
Messenger newsletters (Facebook, Viber, Whatsapp)
SMS
Omnichannel and automated sales funnel integration
RFM analysis
Our Multichannel Marketing Tools and Technologies
eSputnik
SendPulse
MailChimp
eSputnik
Bulk and automated mailing lists based on your user behavioral data with an omnichannel marketing approach.
SendPulse
Communication marketing automation tool to do a mass mailing and configure different email scenarios.
MailChimp
Probably the most popular email marketing automation tool.
Expertise
Case Studies
Decathlon's success story: entering a new market, increasing website visibility by 5 times, and +20% of non-branded traffic monthly • Learn more
Service: search engine optimization
Cyprus real estate niche: four steps to a fivefold increase in the number of leads • Learn more
Service: pay per click advertising
Book24 Success Story — 100% Revenue Growth from Email Marketing • Learn more
Service: email marketing
What Our Clients Have to Say
Free Consultation
Since 2006, we've been optimizing websites to help our clients grow their businesses with the help of online marketing tools.
More than 4 000 clients have already benefited from online marketing services.
Please fill out the form, and we'll contact you as soon as possible to build a promotion strategy for your project.
More than 4 000 clients have already benefited from online marketing services.
Please fill out the form, and we'll contact you as soon as possible to build a promotion strategy for your project.
This website uses cookies. Cookies remember your actions and preferences for a better online experience.