Complex Email Marketing System
Email&Retention marketing on a turnkey basis for online stores, mobile applications, online services and commercial sites.
We set up systemic and personalized communication with your audience through mass and automated Email, SMS, Viber mailing lists and Push notifications.
We monetize your contact base, convert site traffic into subscribers, increase conversion at all stages of the sales funnel and increase loyalty, average check and purchase frequency.
Our Clients
Email & messengers can be one of the most effective marketing channels for your business. They can generate up to 15% of the total income at a comparatively low cost.
Despite the technological aspect of the service, it all comes down to a simple marketing rule: it's easier and cheaper to sell to existing customers than to acquire new ones.
Despite the technological aspect of the service, it all comes down to a simple marketing rule: it's easier and cheaper to sell to existing customers than to acquire new ones.
Maksym Sokoliuk
Head of Email Marketing
Head of Email Marketing
Email, Messenger, Push Notifications to Safeguard Your Business Objectives
- Active replenishment of the database of potential customersWe implement a system for collecting a subscriber base. We are preparing for your site the design of newsletter subscription forms, motivation to subscribe and terms of reference for implementing forms and transferring new contacts to the mailing service.01
- Increasing sales volume and boosting revenueUsing accurate customer segmentation and targeted mailing lists, we can increase your sales volume. Customers who make an order are offered related products and additional services.02
- Turning prospects into customersUtilizing our engagement email campaigns we turn visitors to your website into paying customers, offering them relevant products and special offers.03
- Boosting repeat sales and increasing customer lifetime valueThrough regular and structured communication with customers, we generate more repeat sales, converting one-time buyers into loyal customers.04
- Re-engagement of inactive customersHow many of your customers purchased once and never came back? By utilizing RFM analysis, we will create a proposal to encourage repeat purchases amongst target groups.05
- Increasing brand awareness and loyaltySending regular emails allows you to gently remind your customers of your business and seasonal peaks, where your levels of demand are at their highest. Sending relevant content regularly can help increase brand awareness and loyalty.06
Why Choose Email, Messengers, and Push Notifications?
1
Inexpensive email marketing tools and services
The average cost of one email is $0,002.
2
High conversion rate
An effective email marketing tool delivers a higher conversion rate than other traffiс channels. For example, the conversion rate for triggered emails of 5-7% outperforms that of pay per click advertising's 1-2%. The conversion rate into transaction for promotional emails is 8-14%.
3
Customer segmentation
Based on the needs, interests and other parameters, it allows you to increase your conversion rate with the help of personalized email campaigns.
4
Customer winback
It's a great tool to recover lost sales, get more views and sell related products.
What do our Email services include?
Effective strategy
An audit of your existing customer base
Competitor analysis to create successful email templates and activate your customer base
Help with finding the most effective communication channels and types of mailing lists for your business
A plan and strategy to launch new tools
Competitor analysis to create successful email templates and activate your customer base
Help with finding the most effective communication channels and types of mailing lists for your business
A plan and strategy to launch new tools
Email marketing setup service for your newsletters
- Configuration of a mail transfer agent and reviewing the spam score and email deliverability
- Set up of analytics and data management
Content for email marketing campaigns
- Creation of an effective content strategy for promotional and informational emails
- Design and build of HTML email templates
Email marketing list building
- Definition of a user journey map
- Use of pop-up and other types of forms on your site to grow your contact list
Technical requirement documents
- For programmers — to embed forms to your website and set up triggered emails
- For web designers — for email banners
Email list optimization and segmentation
- Processing, updating and segmentation of your customer base
- Completion of an RFM analysis
Extensive system of automated mailing lists
- Abandoned browse emails
- Abandoned cart emails
- Registration confirmation emails
- Order confirmation emails
- Order status emails
- Post purchase emails (review, cross-selling)
- Event triggered and segment-based emails
Regular email newsletters
- Automated and manual email campaigns
- Development of effective hypotheses to improve KPIs
- A/B tests to determine which variations perform better for later usage
Monthly reporting on the main KPIs
- Synthetic email marketing KPIs:
- Open rate (OR) is the percentage of the total number of subscribers who opened an email campaign
- Click-through-rate (CTR) is the percentage of users that have clicked on at least one link in your email marketing campaign
- Click-to-open-rate (CTOR) compares the number of unique clicks to unique opens
- Reputation management KPIs:
- Bounce rate is the percentage of email addresses in your subscriber list that didn't receive your message because it was returned by a recipient mail server
- Spam complaint rate is the percentage of recipients that click the spam or junk button in their inbox
- Unsubscribe rate is a measure that indicates the percentage of users who have opted-out from the mailing list
- Business performance KPIs:
- ROMI — return on marketing investment
- CPO — cost per order
- CAC — the cost of winning a customer who has purchased a product/service
Tools and Email Marketing Strategies We Use
- Triggered emailsWe set up triggered email campaigns to provide automated, personalized responses to customers' activities on your website such as: cart abandonment, abandoned browsing, items back in stock and other events.
- Welcome emailsA sequence of emails sent directly after a user signs up. These emails help you build an ongoing relationship and trust with your customers.
- Promotional emailsPromotional emails for coupons, sales, promo codes and special offers targeting particular segments of your customers.
- Informational emailsThese are to build expertise and create customer loyalty providing content they may find useful.
- Customer service emailsCustomer service emails such as subscription confirmations, order status updates, review requests and other customer service emails including cross selling.
- Event-triggered promotional emailsWe send both mass and personalized emails with promotions tied to an event during a year.
- Re-engagement of inactive customersWe set up re-engagement email campaigns to win back your inactive subscribers.
- Customer satisfaction surveysWe invite customers to fill out an email survey to help you understand their requirements and to gather data for more detailed segmentation.
- Use of additional channels of communicationPush notifications, Viber messages and SMS.
- RFM analysisCustomer segmentation based on the frequency, recency and monetary value of their transactions to create personalized offers with higher ROI for your top customers.
Prices for services in the field of Email&Retention marketing
The cost of Email & Retention marketing and the set of necessary tools depend on the volume of the address base, as well as on the niche and type of business. Submit an application and our specialists will prepare a development plan and personal communications strategy for your project.
What do we do?
We dive into your business and develop a Retention Marketing Development Plan that we consistently implement on a monthly basis to meet your business goals and KPIs.
What is included in this service?
Who is this service for?
For companies that already have their own list of 5,000 Email contacts or traffic on the site of 30,000 users per month, there is a programmer and access to the code website to implement technical tasks.
What do you get as a result?
from 1 000 USD monthly
Send request
We dive into your business and develop a Retention Marketing Development Plan that we consistently implement on a monthly basis to meet your business goals and KPIs.
What is included in this service?
- email, web push, mobile push, sms and viber;
- analysis of the niche, demand, competitors;
- marketing development plan;
- technical settings of the mailing service;
- system of collecting new contacts;
- cleaning, validation and segmentation of the email list;
- planning, analytics and reporting;
- designings and copywriting;
- layout of letters, display testing;
- email automation;
- consulting and implementation support;
- regular communication with the manager.
Who is this service for?
For companies that already have their own list of 5,000 Email contacts or traffic on the site of 30,000 users per month, there is a programmer and access to the code website to implement technical tasks.
What do you get as a result?
- Systemic growth of retention marketing KPIs and consistent development of all mailing areas.
- A team of Retention Marketing specialists of different specializations, who know what to do and how to do it right.
- Expertise and experience in retention marketing and implementation of proven effective mechanics.
- Flexibility and adaptability of the team to the needs and processes of your business.
from 1 000 USD monthly
Send request
What do we do?
Based on the analysis of the market and your business, we develop a retention marketing strategy, a step-by-step plan for its implementation, assess the resources required for implementation and predict the results.
What is included in this service?
Who is this service for?
For a company that already has its own list of 100,000 email contacts and need correct, extensive and immediate launch of retention marketing, but has no team or need to restart the current retention marketing by the in-house team.
What do you get as a result?
from 2 000 USD/4-6 weeks
Send request
Based on the analysis of the market and your business, we develop a retention marketing strategy, a step-by-step plan for its implementation, assess the resources required for implementation and predict the results.
What is included in this service?
- market analysis: demand, competitors, dynamics;
- audit of ESP, website, application, social media;
- defining KPIs, growth points;
- setting goals for the strategy;
- development of strategy: omnichannel, target audience segments, automation, messaging, types of communication, personalization;
- formation of tactics;
- development of Gantt chart to implement the strategy, calculation of resources;
- forecasting the dynamics of KPIs and identifying control points.
Who is this service for?
For a company that already has its own list of 100,000 email contacts and need correct, extensive and immediate launch of retention marketing, but has no team or need to restart the current retention marketing by the in-house team.
What do you get as a result?
- An effective and viable strategy based on accurate research data and the experience of performance marketing specialists.
- Saving time and money compared to non-systematic work without a strategy.
- Expertise in marketing, which will turn into a realistic and concrete action plan to implement the strategy.
- Forecast costs, KPI dynamics and revenues from the implementation of the strategy.
from 2 000 USD/4-6 weeks
Send request
What do we do?
We do all the necessary preparatory work to start Email Marketing from scratch, we prepare a manual and consult, so that in the future your in-house marketer can do email independently.
What is included in this service?
creation and technical settings of the account; subscription forms to collect the contacts; Master Email Template; templates for basic trigger emails; creation basic trigger scripts; email list validation and preparation for mailings; content plan for the first month; manual for further work with mailings for your marketer;consultation with your marketer on the further work of email channel.
Who is this service for?
For companies who want to launch Email Marketing, but do not know how and where to start. Who has a marketer and developer on staff, an email list of up to 5000 contacts, and who wants to do further mailings on their own.
What do you get as a result?
from 1 000 USD/4-6 weeks
Send request
We do all the necessary preparatory work to start Email Marketing from scratch, we prepare a manual and consult, so that in the future your in-house marketer can do email independently.
What is included in this service?
creation and technical settings of the account; subscription forms to collect the contacts; Master Email Template; templates for basic trigger emails; creation basic trigger scripts; email list validation and preparation for mailings; content plan for the first month; manual for further work with mailings for your marketer;consultation with your marketer on the further work of email channel.
Who is this service for?
For companies who want to launch Email Marketing, but do not know how and where to start. Who has a marketer and developer on staff, an email list of up to 5000 contacts, and who wants to do further mailings on their own.
What do you get as a result?
- A ready-to-work account in the Email Service Provider.
- A valid email list of existing contacts and a system for collecting new contacts.
- A ready-to-use email template in which you only need to insert the banner, links, and text for each subsequent mailing.
- Working basic trigger emails generating income on a monthly basis.
- The account manual.
from 1 000 USD/4-6 weeks
Send request
What do we do?
We create a system for converting your website traffic into an email list in the Email Service Provider, using mechanics proven on dozens of projects. We also run basic automation to generate income from trigger emails immediately after implementation.
What is included in this service?
Who is this service for?
For companies that want to communicate with their audience through emailing, but don't have the contact base yet or it's not large enough to invest in regular mass mailings. For companies with monthly traffic of 15,000 or more users.
What do you get as a result?
from 600 USD/2-4 weeks
Send request
We create a system for converting your website traffic into an email list in the Email Service Provider, using mechanics proven on dozens of projects. We also run basic automation to generate income from trigger emails immediately after implementation.
What is included in this service?
- subscription form design for the website (static, pop up / game, widget);
- technical settings of the account in the email service provider;
- Master Email Template;
- basic automatic (trigger) letters;
- technical tasks for the programmer to transfer contacts from the forms to the ESP and events for triggers;
- implementation support;
- updating of the existing email list.
Who is this service for?
For companies that want to communicate with their audience through emailing, but don't have the contact base yet or it's not large enough to invest in regular mass mailings. For companies with monthly traffic of 15,000 or more users.
What do you get as a result?
- Ready-to-work account in the ESP.
- Effective system of collecting new contacts.
- Ready-to-use email template in which you will only need to insert the banner, links and text for each subsequent mailing.
- Basic trigger scripts (automatic emails) to get the first income from the trigger emails immediately after implementation
from 600 USD/2-4 weeks
Send request
We are ready to develop a customized Retention Marketing task plan based on your business needs. We will offer a solution to your task and find a way to effectively use retention marketing to achieve your goals. If you are interested in any part or element of the described service - contact us.
What else can we offer you?
Send request
What else can we offer you?
- hourly consultations;
- conversion of your phone number base into Email contacts;
- work with one or more channels to choose from: Email, Web push, Mobile push, SMS, Viber;
- automation of mailings;
- solving the problem with getting in the 'Spam';
- improving the reputation of the sending domain;
- implementation of product recommendations on the website;
- any part of the service described on the previous slides.
Send request
Tell us about your project
Our Multichannel Marketing Tools and Technologies
eSputnik
Bulk and automated mailing lists based on your user behavioral data with an omnichannel marketing approach.
SendPulse
Communication marketing automation tool to do a mass mailing and configure different email scenarios.
MailChimp
Probably the most popular email marketing automation tool.
Klaviyo
Klaviyo, an ecommerce marketing automation platform for email marketing and sms syncs your tech stack with your website store to scale your business.
HubSpot
HubSpot's integrated CRM platform contains the marketing, sales, service, operations, and website-building software you need to grow your business.
Expertise
Case Studies
- Pandora.kz Email Marketing Case Study – How Email Generated 30% of Total Revenue Across All Sales Channels • Learn moreService: email marketing
- Mechta.kz Success Story: Email Marketing from Scratch to Get a Return on Investment in a Month • Learn moreService: email marketing
- Vchasno.ua Email Marketing Case Study – Developed Communication Maps and Prepared for a Trigger Email Campaign Launch • Learn moreService: email marketing
What Our Clients Have to Say
Free Consultation
Since 2006, we've been optimizing websites to help our clients grow their businesses with the help of online marketing tools.
More than 4 000 clients have already benefited from online marketing services.
Please fill out the form, and we'll contact you as soon as possible to build a promotion strategy for your project.
More than 4 000 clients have already benefited from online marketing services.
Please fill out the form, and we'll contact you as soon as possible to build a promotion strategy for your project.
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