SEO at the Stage of Website Development

Free Consultation
It's recommended for more effective work of a website to start optimizing it even before its launch.

Analysis and creation of an additional technical requirement document for SEO before the release of a website. We can help you make a search engine friendly site and set the stage for the following promotion of a new resource, saving you both time and money.
Tell us about your project
Websites are made to entice users. Despite the obvious, website owners and developers don't often invite SEO specialists onboard at the primary stages of website development. Later on, it makes the promotion of a new website more expensive and time-consuming.

Why not consider all the SEO recommendations at the development stage to make a search engine friendly website that considers potential demand? This will allow you to better allocate the promotion budget to maximize customer equity.
Elena Voskoboinik
Head of SEO
Our Clients

Why Do You Need SEO at the Stage of Development?

To consider
the search demand

It's crucial not to work blindly. We work in sync with the search demand, paired with the successful practices of competitors. This will help you achieve positive results right after the project launch.

Make your website
SEO-friendly

Before launching a website, it's necessary to meet search engine requirements. Otherwise, you'll have to make amendments after the site launch, which requires more investments. What is more, it's time-consuming and takes longer to see the first results. An SEO-friendly website will start attracting more users and become profitable sooner.

To prevent mistakes that can affect promotions later on

It allows you to build a proper website structure or change a current one and remove all the useless webpages before launching a website. This is easier and cheaper than making changes after search engines index the website.

Avoid losing the progress of an old website

To save the progress of an old website (if any) and keep traffic loss to a minimum when moving the website from a test domain to the main one.

1. To consider the search demand
It's crucial not to work blindly. We work in sync with the search demand, paired with the successful practices of competitors. This will help you achieve positive results right after the project launch.
2. Make your website SEO-friendly
Before launching a website, it's necessary to meet search engine requirements. Otherwise, you'll have to make amendments after the site launch, which requires more investments. What is more, it's time-consuming and takes longer to see the first results.

An SEO-friendly website will start attracting more users and become profitable sooner.
3. To prevent mistakes that can affect promotions later on
It allows you to build a proper website structure or change a current one and remove all the useless webpages before launching a website. This is easier and cheaper than making changes after search engines index the website.
4. Avoid losing the progress of an old website
To save the progress of an old website (if any) and keep traffic loss to a minimum when moving the website from a test domain to the main one.

What We Do

Examine the special characteristics of a business
We conduct research, request all the necessary information (about products, services, inventory), and analyze the information from an old website (if any).
01
Analyze the search terms within your topic area
We analyze the search terms of your topic area (statistics services, search results) and distribute them according to the categories and landing pages of your new website. Additionally, we find out if there are any more products or services for the search queries we detect.
02
Analyze the competitor's websites
The competitor analysis allows you to discover and use the most powerful techniques and avoid common mistakes. When comparing the website with your competitors, you can recognize your strengths and weaknesses and build a proper website structure to achieve the goals you set.
03
Create a website structure
Based on the client's information, search demand analysis, and competitor website analysis, we build a structure of a potential website to reach your maximum target audience.
04
Create a technical requirement document for an on-page SEO
We create a clear and detailed technical requirement document that includes all necessary search engine requirements for website optimization.
05
Сompare the data of your new and old websites
We analyze and compare the website content, meta tags, updates, and other site content of an old and a new website. We create a detailed technical requirement document to set up redirects and transfer all the necessary information to a new website.
06
Monitor the implementation of recommendations
The implementation control is carried out by a specialist after the implementation of the changes on a website. Every project is unique. That's why only a specialist can evaluate the site at this stage and make an action list based on the client's goals.
07

A Technical Requirement Document for SEO at the Stage of Development Includes:

Building a semantic core based on the search demand
Website structure development
Distribution of semantics between landing pages
Structure and technique of creating URLs
Website navigation: breadcrumbs, XML and HTML sitemaps
Recommendations by filter type and filter pages optimization
Creating a multilingual and multiregional website (if necessary)
Optimization of Title and Description tags, H1 headings, and image attributes (Alt, Title)
Technical requirement documents for copywriters to create content
Internal link mapping
Page markup, search engine, and social media integration
Recommendations to optimize your website for multiple browsers and devices
Web analytics
Transferring the data from an old domain to a new one and redirect setup
Basic recommendations to improve website usability and conversion rate
HTTPS
Implementation support and consultations with the tech specialist

Some of Our Product Companies

Serpstat
Ringostat
Netpeak Software
Academy Ocean
A multifunctional SEO platform able to conduct competitor and website analysis, track your site ranking, backlinks, and content quality.
Serpstat enables businesses to perform keyword research for web pages (new and existing). It can also help detect critical errors that impact search rankings, and give detailed instructions on how to fix these. Serpstat enables you to perform a vast array of tasks that are part of the workflow of SEO teams.
Ringostat is an innovative platform that provides end-to-end analytics, call tracking and a virtual PBX all-in-one single system.
Ringostat can integrate sales and marketing efforts and provide you with a single interface to track ROI, conversions, and calls. Key features include end-to-end analytics, call tracking, callback, virtual PBX, Analytical Assistant, Sales Manager, and an inbuilt smartphone in a browser. The software is also listed as a Google Analytics Certified Partner.
Netpeak Software develops desktop tools for SEO specialists and webmasters:
  • Netpeak Spider is a tool to perform regular SEO audits, quick error detections, system analysis, and web scraping.
  • Netpeak Checker a tool for scraping search results and aggregating data from top SEO resources to analyze and compare multiple websites.
Academy Ocean makes employees adapt more quickly, saves time for both managers and employees, and makes learning fascinating and engaging.
    Expertise

    Case Studies

    Cyprus real estate niche: four steps to a fivefold increase in the number of leads • Learn more
    VIN number website promotion on low frequency queries in US: 681% of traffic growth in 6 months • Learn more
    How to reduce advertising costs and increase ROMI by 772% — Autobaza case study • Learn more

    What Our Clients Say

    Free Consultation
    For the past 14 years, we've been optimizing websites to help our clients grow their businesses with the help of online marketing tools.

    More than 3 000 clients have already benefited from online marketing services.

    Please fill out the form, and we'll contact you as soon as possible to build a promotion strategy for your project.