We continue to publish tips for Netpeak Spider users. Earlier we wrote how to calculate PageRank for internal linking and check the amount of text around images with Netpeak Spider. Today, we will tell how to use Netpeak Spider to develop competitive intelligence.
Task 5. Get the forum members list for the forum, that is located on a separate subdomain.
Solution: In the menu “Settings” – “Scan” we need to activate the checkbox “Scan subdomains”: Scan website and subdomains. On the tab “Search” select all user profile page URL's on any grounds: Export the information from the Title column to the Excel. Divide the value in the cell with “ “ to the separate words. Select the cells with user names.
Task 6. Determine the state of affairs for the product category in comparison with competitors.
Scan your website with “Google” scan type. In Excel compare the URL with the data for both types of scanning. Now you have a list of URL's for products in the category, that are present in the Google Index. Repeat the same process for the same product category on the competitors sites. Compare the data for your site with the information for competitors' sites and make changes to the promotion strategy for this product group.
Related Articles
Boost Your Click-Through Rate: The SEO Advantage of Sitelinks
Evolution of sitelinks, their advantages, and how to add them
How to Deal with Overload at Work – Tips and Effective Tools to Use
In this article, I’m going to give you some life-enhancing tips to help you cope with an overload of work and avoid burning out at the workplace
How to Sell on LinkedIn and Get a 50% Close Rate: B2B Lead Generation Case Study for Labas Biosciences
Read more about how we created and scaled a lead generation system in a narrow niche