Netpeak Spider: how to develop Competitive Intelligence

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We continue to publish tips for Netpeak Spider users. Earlier we wrote how to calculate PageRank for internal linking and check the amount of text around images with Netpeak Spider. Today, we will tell how to use Netpeak Spider to develop competitive intelligence.

Task 5. Get the forum members list for the forum, that is located on a separate subdomain.

Solution: In the menu “Settings” – “Scan” we need to activate the checkbox “Scan subdomains”: Scan website and subdomains. On the tab “Search” select all user profile page URL's on any grounds: Export the information from the Title column to the Excel. Divide the value in the cell with “ “ to the separate words. Select the cells with user names.

Task 6. Determine the state of affairs for the product category in comparison with competitors.

Solution: Select on your website product category you want to test. Scan the category by “section” scan type: Scan your website with “Google” scan type. In Excel compare the URL with the data for both types of scanning. Now you have a list of URL's for products in the category, that are present in the Google Index. Repeat the same process for the same product category on the competitors sites. Compare the data for your site with the information for competitors' sites and make changes to the promotion strategy for this product group.