Wowcarry SEO Case Study – How to Get 184% Traffic Growth in Gaming Niche

2991

Nikolay Novikov

Service: SEO.

Promotion region: United States.

Niche: Gaming.

Results: The top 10 in terms of conversion queries have been reached.

The Client

Wowcarry provides boosting services (character boosting) for a variety of games, with a special focus on World of Warcraft. They are available to users from Europe, the USA, and Oceania.

The Challenge

At the start of the cooperation, the project received most of its traffic from the direct channel. At the same time, the competitors had more than half of their traffic coming from search networks.

The main goal was to increase the share of organic traffic to the site and gain competitive positions.

The Solution

Our team implemented the following steps.

A full technical resource audit was performed including manual page analysis and automated scanning with Netpeak Software. We also completely reworked meta tags on all site pages to improve positions for the requests we needed.
After analyzing the semantics and competitors, we developed a roadmap to increase the landing pages and the number of services.
We developed a strategy to increase the link mass to the site to obtain quality donors.
Instead of using a general copywriter to prepare content for the site pages, we opted for an experienced niche author. Thus, all page descriptions were optimized for search engines and helpful for the visitors.
Regular semantics analysis market depends on updates in particular games — we created new landing pages before game release. There is no ready semantics for such a product, and pages are optimized by referring to the known titles rather than based on the semantic core. Therefore, it is vital to regularly analyze the semantics in the niche, track down new search terms and embed them in the site's pages, and use them to optimize the link profile.

The Results

At the start of the partnership in May 2020, the percentage of organic traffic was 14%. All significant and extensive work on the site began in October 2020 and organic traffic rose to 18%. As of July 2021, we gained a share of organic traffic up to 44%.
Non-branded traffic went up by 184%.
In terms of conversion queries, we reached the top 10.

Query	Freq	October 2020	July 2021
Query	Freq	October 2020	July 2021
wow boost	4 400	31	12
boosting wow	4 400	60	12
wow boosting	4 400	54	10
wow carries	1 900	6	2
wow boost service	880	42	10
wow boosting service	880	50	10
boost service wow	880	48	10
twisting corridors wow	480	-	11
world of warcraft boost	390	37	15
castle nathria boost	210	-	8
best wow boost service	170	36	10
best wow boosting service	170	48	10
castle nathria heroic	170	-	15
mythic +15 carry	170	-	5
mythic 15 carry	170	33	5
twisting corridors torghast	170	-	13
heroic castle nathria carry	140	-	12
mythic 15 boost	140	63	12
heroic nathria carry	70	-	12
layer 8 twisting corridors	70	-	7
best wow carry service	50	8	2

Testimonials

Ilya Asminkin, Wowcarry's founder:

We decided to turn to Netpeak because of their expertise in this niche and the positive feedback on SEO they provide. The optimization was not done according to standard patterns, but with constant monitoring of the niche and competitors. The team of specialists worked in a dialogue format, which allowed us to take a flexible approach to the implementation of technical tasks. Thanks to the TOR, aimed at the problematic spots of the project, we were able to achieve significant results.

Nikolay Novikov

SEO-специалист агентства Netpeak

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