SEO Case Studies
1648553402

Case Study: SEO for a Lighting, Furniture and Decor Store in Bulgaria: Organic Traffic Growth by 108.96%
1973
8
2
Iryna Buyukli
Service: SEO.
Niche: Furniture and decor.

Results: Transactions rose by 107.37%, and organic traffic by 108.96%.

The Client

This project was tricky because the online store was built on the Summer Cart platform. Thus, we had a few uncertainties in implementing the results of the technical audit. For example, the creation and integration of metadata (title, description, h1) module analysis for all products took us a few days.

The Challenge

We aimed to increase organic traffic for the site.

The Solution

Here is what we did:

  1. Gathered the full semantic core.
  2. Closed indexation of pages without semantic load, such as registration pages, cart and page with delivery information. 
  3. Optimized pagination pages.
  4. Started increasing external links properly on thematic sites.
  5. Implemented a module for internal link mass, and added into it all keywords and phrases. 
  6. Created a template for automatic metadata generation for product card pages.
  7. Established goals in Google Analytics and set up e-commerce tracking.

The Results

  1. Traffic increased by 108.96%.
  2. Transactions rose by 107.37%.

Read more:

Iryna Buyukli

Started working in Netpeak agency in 2015.

Extensive experience in the field of contextual advertising. Iryna worked with different types of projects: corporate websites, SaaS, E-commerce. Worked with the projects of CIS, Europe, USA.

Currently holds a position of Team Leader of PPC Team BG.

Find other articles by this author
8
2
Found a mistake? Select it and press Ctrl + Enter

Related Articles

What Is a URL Slug, and How Do You Make It SEO-Friendly?

Let's figure out how to make URL slugs understandable for users and search engines and how to implement simple changes that will improve page visibility

Five Steps to Building a Keyword List and Clustering Keywords

In this article, I'll show you how to identify and group keywords in a way that will effectively attract your target audience

Amazon Dynamic Bidding: The Strategy and Psychology Behind Top Brands

Dynamic bidding on Amazon isn’t just another checkbox in your campaign settings; it’s the difference between throwing money at the Amazon advertising wall and orchestrating a symphony of strategic bid adjustments that separate the pros from the pretenders