Videonabliudenie.eu Success Story: Increase the Number of Calls by 107% Over 6 Months
Niche: Web and communication platforms.
Results: Increased conversion rate to 2.04% and boosted the number of calls by 107%.
The Client
Kassaba Systems Ltd. has been offering exclusive and standard technology solutions for 16 years.
The Challenge
The goal was to increase sales. Orders were mainly placed by phone, so the only way to measure our performance was by adding a call tracking system to analyze phone calls and advertising channels.
The Solution
In the first stage, we performed a full site audit and eliminated the technical bugs we found. Specifically, we did the following.
- Set up redirects correctly.
- Changed metadata (title, description, keywords, h1) for each page of the site.
- Removed pages without value to consumers and search engines.
- Optimized the structure of the site.
- Optimized landing pages.
- Optimized pagination pages.
- Implemented a link building script.
In the second stage, we implemented these steps.
- Set up a script to return visitors who are ready to leave the site (and to improve behavioral factors).
- Added contact phone numbers to all pages.
- Added the "Buy" button to product card pages.
- Placed text descriptions on the category pages under the photos of products.
- Set up a callback widget.
The Results
Thanks to semantic core tuning, landing page optimization and Ringostat services, we achieved significant results.
- The number of calls increased by 107%.
- The conversion rate increased from 0.68% to 2.04%.
Business
Read more:
4
1
3
0
Related Articles
How To Save the Project and Increase Organic Traffic by 109% in Six Months. Case Study
Dynamics of traffic growth, compared to the same period last year, was 61% higher.
How to Reduce Cost Per Conversion by a Third and Grow CR by 67% – Office-Expert.kz Case Study
We adapted the business to the pandemic and achieved pre-quarantine performance.
How to Optimize Custom 404 page – Best Practices
What is 404 pages? 404 Not Found is a server response code that informs you that the page cannot be found at the specified address.
