Videonabliudenie.eu Success Story: Increase the Number of Calls by 107% Over 6 Months
Niche: Web and communication platforms.
Results: Increased conversion rate to 2.04% and boosted the number of calls by 107%.
The Client
Kassaba Systems Ltd. has been offering exclusive and standard technology solutions for 16 years.
The Challenge
The goal was to increase sales. Orders were mainly placed by phone, so the only way to measure our performance was by adding a call tracking system to analyze phone calls and advertising channels.
The Solution
In the first stage, we performed a full site audit and eliminated the technical bugs we found. Specifically, we did the following.
- Set up redirects correctly.
- Changed metadata (title, description, keywords, h1) for each page of the site.
- Removed pages without value to consumers and search engines.
- Optimized the structure of the site.
- Optimized landing pages.
- Optimized pagination pages.
- Implemented a link building script.
In the second stage, we implemented these steps.
- Set up a script to return visitors who are ready to leave the site (and to improve behavioral factors).
- Added contact phone numbers to all pages.
- Added the "Buy" button to product card pages.
- Placed text descriptions on the category pages under the photos of products.
- Set up a callback widget.
The Results
Thanks to semantic core tuning, landing page optimization and Ringostat services, we achieved significant results.
- The number of calls increased by 107%.
- The conversion rate increased from 0.68% to 2.04%.
Read more:
4
1
3
0
Related Articles
Mergescapes success story: impressions +166% and installs +60%
After release, we ranked high for relevant search terms and got to the top.
Avtokrisla.com success story: email-marketing investments return in 3 months
In 3 months of work, we reached a positive ROMI. In 4 months, ROMI exceeded 800%.
Megadom success story: how to promote an offline business during the pandemic
Result: in four months, advertising allowed to rent out 1,200 square meters of retail space.
Recommended topic posts
SEO’s ”Silver Bullet” – Fast and High-Quality Implementation of Technical Specifications (+appeal to the colleagues)
This study deals with the causes of search traffic growth. We spent 145 hours and 13 minutes to cope with this task.
Pandora.kz Success Story: How Email Generated 30% of Total Revenue Across All Sales Channels
Results: Revenue from emails increased to 87%, ROMI increased by 500%.
Comments (0)
Latest comments
To leave a comment, you have to log in.