Email Marketing Services

Email&Retention marketing on a turnkey basis for online stores, mobile applications, online services and commercial sites.

We set up systemic and personalized communication with your audience through mass and automated Email, SMS, Viber mailing lists and Push notifications.

We monetize your contact base, convert site traffic into subscribers, increase conversion at all stages of the sales funnel and increase loyalty, average check and purchase frequency.

Our Clients
Email & messengers can be one of the most effective marketing channels for your business. They can generate up to 15% of the total income at a comparatively low cost.

Despite the technological aspect of the service, it all comes down to a simple marketing rule: it's easier and cheaper to sell to existing customers than to acquire new ones.
Maksym Sokoliuk
Head of Email Marketing
Maksym Sokoliuk Head of Email Marketing at Netpeak

Email, Messenger, Push Notifications to Safeguard Your Business Objectives

  • Active replenishment of the database of potential customers
    We implement a system for collecting a subscriber base. We are preparing for your site the design of newsletter subscription forms, motivation to subscribe and terms of reference for implementing forms and transferring new contacts to the mailing service.
  • Increasing sales volume and boosting revenue
    Using accurate customer segmentation and targeted mailing lists, we can increase your sales volume. Customers who make an order are offered related products and additional services.
  • Turning prospects into customers
    Utilizing our engagement email campaigns we turn visitors to your website into paying customers, offering them relevant products and special offers.
  • Boosting repeat sales and increasing customer lifetime value
    Through regular and structured communication with customers, we generate more repeat sales, converting one-time buyers into loyal customers.
  • Re-engagement of inactive customers
    How many of your customers purchased once and never came back? By utilizing RFM analysis, we will create a proposal to encourage repeat purchases amongst target groups.
  • Increasing brand awareness and loyalty
    Sending regular emails allows you to gently remind your customers of your business and seasonal peaks, where your levels of demand are at their highest. Sending relevant content regularly can help increase brand awareness and loyalty.
Why Choose Email, Messengers, and Push Notifications?
Inexpensive email marketing tools and services
The average cost of one email is $0,002.
High conversion rate
An effective email marketing tool delivers a higher conversion rate than other traffiс channels. For example, the conversion rate for triggered emails of 5-7% outperforms that of pay per click advertising's 1-2%. The conversion rate into transaction for promotional emails is 8-14%.
Customer segmentation
Based on the needs, interests and other parameters, it allows you to increase your conversion rate with the help of personalized email campaigns.
Customer winback
It's a great tool to recover lost sales, get more views and sell related products.

What do our Email Marketing services include

Effective strategy

An audit of your existing customer base
Competitor analysis to create successful email templates and activate your customer base
Help with finding the most effective communication channels and types of mailing lists for your business
A plan and strategy to launch new tools

Email marketing setup service for your newsletters

  • Configuration of a mail transfer agent and reviewing the spam score and email deliverability
  • Set up of analytics and data management

Content for email marketing campaigns

  • Creation of an effective content strategy for promotional and informational emails
  • Design and build of HTML email templates

Email marketing list building

  • Definition of a user journey map
  • Use of pop-up and other types of forms on your site to grow your contact list

Technical requirement documents

  • For programmers — to embed forms to your website and set up triggered emails
  • For web designers — for email banners

Email list optimization and segmentation

  • Processing, updating and segmentation of your customer base
  • Completion of an RFM analysis

Extensive system of automated mailing lists

  • Abandoned browse emails
  • Abandoned cart emails
  • Registration confirmation emails
  • Order confirmation emails
  • Order status emails
  • Post purchase emails (review, cross-selling)
  • Event triggered and segment-based emails

Regular email newsletters

  • Automated and manual email campaigns
  • Development of effective hypotheses to improve KPIs
  • A/B tests to determine which variations perform better for later usage

Monthly reporting on the main KPIs

  • Synthetic email marketing KPIs:
  • Open rate (OR) is the percentage of the total number of subscribers who opened an email campaign
  • Click-through-rate (CTR) is the percentage of users that have clicked on at least one link in your email marketing campaign
  • Click-to-open-rate (CTOR) compares the number of unique clicks to unique opens
  • Reputation management KPIs:
  • Bounce rate is the percentage of email addresses in your subscriber list that didn't receive your message because it was returned by a recipient mail server
  • Spam complaint rate is the percentage of recipients that click the spam or junk button in their inbox
  • Unsubscribe rate is a measure that indicates the percentage of users who have opted-out from the mailing list
  • Business performance KPIs:
  • ROMI — return on marketing investment
  • CPO — cost per order
  • CAC — the cost of winning a customer who has purchased a product/service
Tools and Email Marketing Strategies We Use
  • Triggered emails
    We set up triggered email campaigns to provide automated, personalized responses to customers' activities on your website such as: cart abandonment, abandoned browsing, items back in stock and other events.
  • Welcome emails
    A sequence of emails sent directly after a user signs up. These emails help you build an ongoing relationship and trust with your customers.
  • Promotional emails
    Promotional emails for coupons, sales, promo codes and special offers targeting particular segments of your customers.
  • Informational emails
    These are to build expertise and create customer loyalty providing content they may find useful.
  • Customer service emails
    Customer service emails such as subscription confirmations, order status updates, review requests and other customer service emails including cross selling.
  • Event-triggered promotional emails
    We send both mass and personalized emails with promotions tied to an event during a year.
  • Re-engagement of inactive customers
    We set up re-engagement email campaigns to win back your inactive subscribers.
  • Customer satisfaction surveys
    We invite customers to fill out an email survey to help you understand their requirements and to gather data for more detailed segmentation.
  • Use of additional channels of communication
    Push notifications, Viber messages and SMS.
  • RFM analysis
    Customer segmentation based on the frequency, recency and monetary value of their transactions to create personalized offers with higher ROI for your top customers.
Prices for services in the field of Email&Retention marketing
The cost of Email & Retention marketing and the set of necessary tools depend on the volume of the address base, as well as on the niche and type of business. Submit an application and our specialists will prepare a development plan and personal communications strategy for your project.
Our Multichannel Marketing Tools and Technologies
Bulk and automated mailing lists based on your user behavioral data with an omnichannel marketing approach.

Case Studies

What Our Clients Have to Say

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Since 2006, we've been optimizing websites to help our clients grow their businesses with the help of online marketing tools.

More than 4 000 clients have already benefited from online marketing services.

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