Amrita Success Story: Revenue Rose by 172.72% and Number of Sessions Increased by 96.05%

Results: Revenue rose by 172.72% and the number of sessions increased by 96.05%.

The Client

Amrita is a manufacturer of herbal products and dietary supplements for health and beauty, cosmetics, and eco-goods for the home. The company has been in the Ukrainian market for almost 20 years, and specializes in natural and environmentally-friendly products.

The Challenge

For this project, we had the following goals:

1. Increase organic traffic from Google.
2. Boost visibility of the site.
3. Increase the number of transactions.

The Solution

1. General analysis of competitors. To better understand the theme, learn the niche, and create an initial project development strategy, we conducted competitor analysis using basic evaluation criteria and comparison of the site.  
2. Structure extension. To increase the visibility of the site in search results, it was necessary to expand the semantic core and rank on new queries, which meant creating the necessary landing pages for each. Since the site is a single brand, there were limitations and it was not possible to create a branched structure. So, we expanded it with subcategories.  
3. Backlinks. First, we consulted with the client to establish the priority categories for promotion. Then, we created a strategy for building up natural and permanent backlinks for the upcoming 3 months of partnership. 
4. Writing texts for categories. At the start of our cooperation, the category pages did not have texts. We collected semantic core for the main pages. Based on semantic and text analysis of competitors, we prepared and handed over the technical task for texts, which were then written by the client's copywriters.
5. Working with meta tags and micro-markup.
6. General audit of usability.
7. Preparation of a long-term marketing strategy for the development of the site. After three months of cooperation, all critical problems were eliminated. Therefore, the team began to prepare the long-term strategy — comparison of competitors, analysis of market shares, and traffic forecast.

The Results

Revenue rose by 172.72% and the number of sessions increased by 96.05%. There was a boost in visibility and new categories began to rank.

Testimonials

Julia Babak, Middle SEO Specialist, Netpeak:

Elena Kosar, head of the Internet marketing department of the Amrita group of companies:

Read more:

• Uklon Success Story: Increased Impressions of an App from Search by 40% and Units by 43%.
• Domino's Pizza success story. How an international brand takes its place in a new overheated market.