Bicycles and bicycle details shop success story: ROMI 158%
Niche: bicycles and bicycle details. Niche is seasonal.
Season: from mid-spring to mid-fall. Late autumn, winter and early spring is off-season, because in this period there is no need for bicycles and bicycle details.
Result: traffic insreased by 652%, ROMI is 158%.
The client
Client used to work with another agency before. In early 2013 he significantly updated his site and came to us. Previously, client used to evaluate effectiveness of an advertising campaign by tracking positions of the specific list of keywords. He also depended on personal feelings: if the calls and sells rising or not.
The challenge
The following goals were set:
- Website traffic raise.
- Sales amount raise.
The Solution
1. Technical SEO-audit was made and implemented:
- 301 redirection from minor mirror to the main;
- optimization of the site structure (type and brand categories);
- human friendly URLs were realized and given to the uniform format (available only with closing slash at the end, only lower case letters of the Latin alphabet and numbers were used);
- robots.txt file edition;
- limitation of indexing pages that are useless for search engines;
- XML-sitemap realization, adding it in Google webmaster service;
- the HTML-sitemap was created;
- page 404 was optimized;
- the web pages load speed was increased.
2. Content SEO-audit was made and implemented:
- Title, Description, Keywords tags and headers h1 for all pages on the site were written (realizing templates generation for similar pages);
- headers structure for all site pages was optimized;
- pagination optimization;
- alt and title attributes for images were written (realizing attribute templates generation for goods images);
- internal links optimization (including the broken ones fix);
- breadcrumbs were realized;
- the microdata format for contact information, breadcrumbs, goods pages, users reviews was used.
Inside the Google Analytics we set goals and enhanced ecommerce. When we finished with the works of the first importance, we started the second, no less important, part of promotion.
The result
- Traffic from search insreased by 652% year to year.
- ROMI is 158%.
Read more:
Recommended theme posts
What Is An IP Address, and How Does It Affect SEO?
What can be learned from the IP address, and how to determine it for your own or someone else's website
How to Perform Competitor Backlink Analysis
Step-by-step guide to a competitor’ backlink analysis. How to find competitors in your niche? How to find your competitors’ backlinks? How to build a backlink strategy?
Case Study: Using Market Analysis to Identify Key Points for Business Development in the Czech Republic
At Netpeak Agencies Group, we are experienced in helping our partners and clients penetrate new markets
Related Articles
How to Set Up Automated Rules in Meta Ads
How to minimize manual work in Meta Ads? Read article and make your campaigns more efficient!
How to Beat the Competition and Increase Revenue by 1.5 Times: A Case Study of Etsy Promotion for the Hair Accessories Niche
Successful start, then a drop in metrics. How to stabilize sales and increase orders on Etsy
What Is a Service Account and How to Use It in Looker Studio?
Here's how to create a service account and how to transfer your data sources in Looker Studio reports to it.