Who Is an Outsource Marketer, And Why Do You Need One?

Does this sound familiar? The task of solving these questions (and many more) is performed by a marketer. Not just any specialist, but a professional and experienced one. Where do you find them?

If you haven’t heard about Netpeak Agencies Group’s Outsourced Marketer project, this article is for you. I’ll tell you how outsourced marketing works and why your company needs it.

What is outsourced marketing?

What is outsourced marketing?

Outsourcing is the transfer of part of a company’s internal processes to an external contractor, i.e., a freelancer or a specialized company.

Accordingly, marketing outsourcing is necessary for those companies that do not have time, do not want to or do not know how to build their own marketing processes.

Finding someone to join the team takes at least three months of interviewing, followed by another two months of probation. Add to that the cost of resources to create testing assignments, infrastructure, KPIs, career ladders, training, a reporting system, etc.

I have created a service for those who want it better and faster – an opportunity to work immediately with a senior-level marketer who only needs permissions, and Netpeak Ukraine will provide everything else.

I have been consulting Ukrainian companies for three years. My favorite thing is to research and analyze how a particular business is organized and how it can achieve its planned success. Based on my experience at Netpeak Agencies Group and consulting, I developed the DSA (Discovery, Strategy, Action) framework.

Based on this experience, I can confidently say that many companies definitely lack strong marketing to effectively promote and drive results.

In some cases, in-house marketers do not have sufficient skills, lack expertise, and then there is a need to train the team. Or there is a need to conduct an audit, to build marketing processes in the company.

Outsourced marketing can provide the best solution for both small, medium, and large businesses.

Who is an outsourced marketer?

This is a marketer who works for you remotely, building processes and covering all the needs of the marketing department.

How do you know it’s time to hire an outsourced marketer?

• You want to generate more leads, explore new markets, or launch a new product – but you’re not sure where to start.
• You want to scale and increase leads but need guidance on how to make it happen.
• You already have advertising in place but aren’t confident it’s delivering optimal results.
• You don’t have the resources to identify the skills you need, create incentive programs, or plan for training and career development.
• You’re ready to start immediately and want fast, measurable results without a trial period.

An outsourced marketer from Netpeak Ukraine is your senior-level inbound marketer.

They are ready to work from day one – no interviews, no testing, no probationary period. There is no need to train them, create incentive systems, etc.

What does an outsourced marketer do?

1. Creating an annual marketing plan to achieve business goals.
2. Budgeting.
3. Hypothesis development and testing.
4. Market and competitor analysis.
5. Analyzing of available data.
6. Providing recommendations to implement CRM.
7. Finding, selecting, working with and managing vendors for marketing tasks.
8. Setting and tracking key KPIs:

• MQL (Marketing Qualified Lead) – a request for services
• SQL (Sales Qualified Lead) – a ready to buy lead
• CPL (cost per lead) – the price of a lead, an order
• CAC (Customer Acquisition Cost) – the cost of acquiring a customer who makes a purchase
• LTV (customer lifetime value)
• ROAS (Return on Advertising Spend) – measures the effectiveness of advertising spend
• Customers
• Money

How outsourced marketing works at Netpeak Agencies Group

The agency has a team of marketers led by Yulia Gordienko (y.gordienko@netpeak.net), the senior outsourced marketing guru. We always have the first meeting together — you, me, and Yulia.

The specialist’s work schedule is standard for an office worker – working days, from 10 to 19.00 Kyiv time. We book up to 40 hours per month for a project (work with tasks and meetings). If your project requires more time, we will discuss it individually.

An outsourced marketer works on no more than four client projects at a time to focus on the details and goals of the business.

Technically, the preparation for cooperation is as follows:

1. You leave a request and receive a quote for review and approval.
2. We communicate and answer all your questions.
3. If everything is okay, you choose a payment method, sign the contract, pay the invoice, and we start working.

Stages of work

The work of an outsourced marketer is generally divided into three stages. These may vary depending on the type and size of the business, as well as the goals and current market situation.

Stage 1: Analysis and planningThis takes 20 to 40 business days, again depending on your goals and scope of work

At this stage we:

• Get to know the team
• Conduct a briefing (Q&A)
• Get permissions for the necessary services and data analysis (Google Analytics, CRM)
• Research the current state of the company’s marketing
• Perform market and competitor analysis
• Prepare and present a marketing plan to achieve the company’s main business objective with KPIs, hypotheses and tools.

Stage 2: The launch of the marketing system

Within 20–30 business days, you will receive from your outsourced marketer:

• A full Google spreadsheet with end-to-end cohort analysis (we combine data from the website: Google Analytics + CRM), output formulas for key marketing KPIs.
• Specific tasks based on the marketing plan in the selected areas – SEO, paid or targeted advertising, email marketing, SMM, website, etc.
• Start looking for contractors to perform the tasks (if necessary) and formulate budgets.

Stage 3: Goal achievement

This is a regular job where you get:

• Clear control of all contractors in the right areas – weekly contacts and reports.
• Data analysis, collection of hypothesis results and launch of new hypotheses (or scaling of successful ones).
• Support in updating end-to-end analytics + weekly reports.

Case studies of our clients

Conclusions

Outsourced marketing solves the problems of both small and medium-sized companies that do not have a marketing manager or marketing as a working system.

An outsourced marketer builds processes and meets the needs of your marketing department remotely.

You need an outsourced marketer if:

• You need to attract more leads, find new markets, or launch a new product.
• You need to scale and increase the flow of applications.
• You need to evaluate and improve the effectiveness of your advertising.
• You don’t have enough resources to understand the skills needed, create incentive systems, training, career paths, etc.
• You need to hit the ground running and get results quickly without a trial period.

To solve the following tasks:

• Creating an annual marketing plan to achieve business goals.
• Budgeting.
• Hypothesis development and testing.
• Market and competitor analysis.
• Analyzing of available data.
• Providing recommendations to implement CRM.
• Finding, selecting, working with and managing vendors for marketing tasks.
• Setting and tracking key KPIs: MQL, SQL, CPL, CAC, LTV, ROAS, clients, and money.

Outsourced marketing from Netpeak Agencies Group works in three stages:

1. Analysis and planning.
2. Launching the marketing system.
3. Achieving the goal.

You can choose to continue cooperation in the third stage or build your own marketing department. In this case, our specialist will help you find and train your inbound marketers.