Ringostat is an innovative platform created by Netpeak Group that provides end-to-end analytics, call tracking and information on a customer's behaviour.
Ringostat is the software that can provide you with a single interface to track ROI, conversions and calls. Key features include end-to-end analytics, call tracking, callback, virtual PBX, Analytical Assistant, Sales Manager, and an inbuilt smartphone in a browser. Official Google certified partner.
Created by Netpeak Group
OWOX is a deep web analytics service
It helps you extract data from websites, connect data from multiple sources, build custom metrics that are essential for your business (e.g. multi-touch revenue attribution, ROPO, conversion tracking at different levels of engagement), and use this analytics to drive strategic business decisions.
A Measurement Protocol is used for data transfer.
Power BI is used to create custom reports that combine data from advertising systems and web analytics set up for a project.
Power BI dashboards allow you to see all of your KPIs in one place:
- costs, CPC, CTR from different sources;
- missing transactions and loss of income due to restricted budget and low quality score;
- budget shortfall and recommendations on how to manage budget:
- account quality components (ad relevance, landing page experience and expected CTR) and the way they affect CPC, clicks, CTR;
- CРО and CPL dynamics, the dynamics of budget shortfall, lost revenue etc.
Our internal notification system that keeps a marketer informed on the progress and errors that occur while working on a project
Currently, we offer reports of the following issues:
- Problems with Google Analytics code on a website;
- traffic issues (abnormal traffic, traffic drops);
- sudden spikes and drops in a number and cost of conversions;
- financial issues on Google Ads, Facebook Ads;
- ad efficiency on different devices;
- CPC traffic efficiency with respect to different age groups;
- ad efficiency at different time;
- locations of users who clicked on ads.
Scripts, rules and workflows developed by our specialists make account management fast and efficient.
Here are some examples of our scripts:
- Disable ads for out of stock items;
- shopping campaign scripts to automate the bidding processes;
- remove ineffective marketplace ads;
- update prices in ads;
- negative keyword conflicts;
- check UTM;
- check the website for 404, 500 and other errors;
- notifications of your account balance;
- stop and launch a scheduled campaign at a defined time;
- add extensions for all the campaigns of the account;
- remove duplicate keywords.
Our managers also use reports to manage team performance
This enables us to detect problems with projects in a timely manner:
- Monitoring the specialist's Google Ads, Facebook account activity;
- monitoring the project activity reports;
- monitoring the writing of project activity reports for the previous month at the beginning of a month;
- track hours worked on projects;
- notifications of the account expenses and the approximate amount of commission for the current month.