Artbooks Success Story: Increased Conversion Rate by 3.53% Using Email Newsletters
Niche: Books.
Results: Conversion rate from bulk emails — 3.53%; conversion rate from welcome letters — 5.63%.
The Client
Artbooks is a publisher that specializes in contemporary books for kids, including fiction and non-fiction genres, with books about Lego, Roblox, Fortnite, and Minecraft games.
The Challenge
In our cooperation, here is what we aimed to achieve:
- Start a channel from scratch.
- Gather a base of subscribers.
- Create basic trigger newsletters.
- Send bulk emails to the current base.
The Solution
- We enabled user data to be collected from the registration form on the site and the submitted orders.
- Next, we set up domain verification to prevent newsletters from being marked as spam.
- We then warmed up the email domain and configured the launch of the regular bulk emails.
- Triggers recognized users who had left items in the cart and abandoned the site, and sent welcoming letters after registration.
The Results
- Approximately 1,000 new contacts were obtained from the registration form on the site. Following order placement, almost 3,000 new clients were obtained per month. As a result, the database has been replenished with active email addresses of loyal customers. Having introduced a subscription form with a bonus, we expect the subscriber base to demonstrate further growth.
- After registration on the site, a welcome message introduced the publisher to subscribers. The letters achieved a good response with an open rate of 22% to 32% and click rate of 2.2% to 3.5%. Trigger messages primarily aim to increase brand loyalty and recognition. Even though they generate little income, the conversion rate was relatively high at 5.63%.
- Trigger emails to users who had left a product in the cart and quit the site had an open rate of 60% and click rate of 10%.
- Bulk emails generated a steady monthly income. The transaction rate was 3.53%.
Business
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