Avtokrisla.com Email Marketing Case Study – «Order Completed» Trigger Letter as an Additional Source of Income

Service: Email marketing.

Niche: Children's products.

Results: ROI for the email marketing channel broke even during the third month of operation.

The Client

For over 15 years, the Avtokrisla.com company has been one of the market leaders of children's goods in Ukraine.

As one of the first companies that united the two categories of indispensable products for babies and their parents, Avtokrisla also created and implemented the concept of the largest supermarket for baby car seats and strollers in Ukraine.

Additionally, as an official distributor, the company provides a complete supply cycle of quality products in Ukraine to ensure safe and comfortable travel with children. Avtokrisla is the exclusive importer of the Britax Römer brand as well as the official importer of Recaro, Dreambaby, Baby Design, Maxi-Cosi, Rolly Toys, Muuvo, and Hauck.

The Challenge

In this project, we aimed to increase revenue from email marketing by setting up new conversion trigger emails.

Many people underestimate the post-purchase trigger email. They either don't set it up correctly or just send a simplified version from the CRM system. In this case study, we will show you how to use the «Order Completed» trigger email to generate additional monthly revenue.

The Solution

  • To begin, we prepared the Terms of Reference to transfer information about the orders.
  • Then, we developed an email template.
  • We set up and run the «Order Completed» trigger letter via eSputnik.

The Results

Here are the results following the trigger email with a promo code. This email was the most effective:

As a result, the client received additional income every month. The subsequent drop was during the war when the number of orders declined and income from triggers also decreased.

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